In 2024, B&B HOTELS Germany aimed to strengthen its online presence and visibility by leveraging the Cendyn Digital Marketing Platform.Additionally, they were committed to increasing direct bookings, reducing reliance on third-party platforms to drive more profitable revenue.

Dallas, TX – April 9, 2025 – Innspire, the leading provider of innovative hospitality technology solutions that help drive seamless, world-class guest experiences for some of the world’s most iconic hotels and brands, has partnered with Texas-based Hotel Zaza to enhance the guest experience across all four of the luxury hotel brand’s collection of upscale boutique properties. The collaboration introduces Innspire’s comprehensive mobile app solution, offering guests a seamless, convenient, and personalized digital journey, comprising every touchpoint from pre-arrival communications and remote check-in through in-stay requests and mobile check-out.

Makarem sought to elevate their digital advertising strategy, with a strong focus on metasearch, to maximize direct bookings and improve ROI. Their key challenges included:

Deployment of the Quore workflow management solution is underway at Palette Hotels, with all 25 of its properties expected to be live with engineering, housekeeping, front desk, management, and above property tools. Quore’s cloud-based, mobile ready, multilingual solution will soon enable the data centric hotel ownership and management company to stay harmoniously connected to staff while delivering the best guest experiences possible.

At the heart of a successful hotel F&B operation is an efficient EPoS system that provides smart solutions to reduce waste, boost your profit margins and improve food and beverage processes. So, how can smart EPoS systems help to improve your profitability and reduce costs?

Imagine a guest planning their dream vacation. They start with a casual scroll through Instagram, saving reels of beautiful destinations. Then they search Google for “unique hotels in Paris” and compare options on multiple OTAs and hotel websites. Your hotel might catch their eye, but if an OTA offers a better rate or a smoother booking experience, they’ll likely book there. Not only have you lost a direct booking, but you’ve also forfeited valuable first-party data that could have fostered a lifelong customer relationship.

In todays fast-paced business environment, choosing the right Point of Sale (POS) system is more important than ever. A POS system is not just about processing transactions; it is a crucial tool that can streamline operations, enhance customer experiences, and drive profitability. From retail stores to restaurants, different POS systems are designed to meet the unique needs of various industries. Understanding the types of POS systems available can help businesses make the right choice to stay competitive and efficient. This article will explore the different types of POS systems and what every business should know to choose the right one.

The hospitality industry is at a crossroads. As hotels grapple with rising operational costs and intensified competition from Online Travel Agencies (OTAs), the need to strengthen direct booking channels has never been more pressing. According to h2c’s 2024 study, "The Direct Booking Acceleration," the key to thriving in this landscape lies in harnessing technology to foster guest loyalty, streamline operations, and enhance the booking experience.

Amadeus, a leading travel technology provider, has expanded its partnership with Canary Technologies, the hospitality industry’s leading guest experience platform. The new agreement will integrate Amadeus’ best-in-class service optimization solution HotSOS with Canary’s #1-rated AI-powered Guest Messaging solution.

In the battle for direct bookings, hotels face intense competition from OTAs’ marketing power in the online space. In 2024, the four largest players—Expedia Group, Booking Holdings, Airbnb, and Trip.com Group—spent $17.8 billion on sales and marketing.