As some restrictions begin to lift with the easing of lockdown 2.0, there are a number of ways you can ensure you are in the best position possible now to maximise your revenues ready for when you can start to welcome guests back.

TraknProtect, a pioneer of location-based technology purpose-built for the hotel industry and a leading employee safety button provider for several major hotel brands, announces the appointment of James Lamb to the company's Board of Advisors. In his role, he will work closely with the executive management team in providing technical and industry expertise, assistance as the company continues to expand globally, define and implement new offerings and assist in TraknProtect's global go-to-market strategy.

Family-run and owned Anatolia Hospitality has selected IDeaS G3 Revenue Management System (RMS) to manage, control and maximise its data. Anatolia will implement IDeaS initially at its two city hotels with the highest booking dynamic, Anatolia Hotel and Onoma Hotel in Thessaloniki.

RMS Cloud's property management system receives its biggest update yet with highly anticipated features to make it easier than ever for accommodation operators.

Shiji Group has released a milestone software version for the cloud-based and on-premises Concept Spa & Golf product line, version 20.0.

Hardly any industry collects as much data about its customers as the hotel industry. Along the Customer Journey, each guest leaves hundreds, if not thousands, of digital traces. Modern hoteliers, especially in a post-COVID world must be able to make profit from the opportunities data offers. This requires the definition of a sustainable digitalization and CRM strategy. But what does it look like?

Volara, the voice hub for the hotel industry, announces that it has achieved Amazon Web Services (AWS) Travel and Hospitality Competency status. This designation recognizes that Volara has demonstrated deep experience helping its hotel customers accelerate the industry's modernization and innovation from behind-the-scenes operational efficiencies to guest-facing customer experiences - while ensuring the protection of guest privacy and hotel proprietary data. The launch of the AWS Travel and Hospitality Competency comes at a crucial time for the industry as it looks to innovate to address changing demands in the face of COVID-19.

The importance of loyalty during a downturn cannot be emphasized enough. Guests that love your property are going to be far more engaged than transient one-timers. They will also be better guests than deal-seekers amidst a global downturn. And, once the recovery gains steam, these guests are usually the first to return.

When Walt Disney Studios first developed the Disney Movie Insiders program it typified the quintessential loyalty initiative: Designed primarily for consumers of its in-home DVD and Blu-ray market, the program strictly rewarded Disney fans with points for their purchases.

Accessing roomservice just got a lot easier for corporate housing guests staying at the Synergy Chelsea in New York. Through a new strategic partnership between Volara and Butler Hospitality, guests staying at 232 7th Avenue can now scan a QR code on a Volara-powered Google Nest Hub to access an in-room restaurant menu on their mobile device. Foodservice items are prepared by executive chefs in one of five operating hotel hub kitchens in Manhattan and delivered directly to each unit by a uniformed butler. Rather than requiring guests to order from an online delivery service that does not background check or COVID screen drivers, Butler Hospitality's professional butlers present orders in quality packaging designed specifically for delivery transport.