Unlock 2026 guest satisfaction trends
Dubai, UAE, February 17, 2026 – Shiji, the global leader in hospitality technology, announced that the Middle East hotel market continues to stand out for its operational excellence and consistent guest satisfaction. The region’s five-star segment demonstrates exceptional stability, with minimal seasonal variation and a guest review index (GRI) of 91.1%, compared to 83.1% for four-star properties, among the widest performance gaps globally. While luxury hotels maintain strong satisfaction levels, midscale properties are experiencing faster growth. Three- and four-star hotels expanded at twice the rate of luxury properties, reflecting increased market activity and expanding guest reach. Review volume increased by 3.9%, supported by a 3% growth in tourist arrivals, which reached 100 million visitors in the past year. Digital platforms continue to play a significant role, with Google capturing 48% of the review market and Expedia growing 24% year-over-year. Operational efficiency remains a regional strength. Both three- and five-star hotels respond to guest feedback in under three days, maintaining strong response rates. This consistent responsiveness, with the mid-luxury segment also responding to more than 80% of guest reviews, underpins long-term guest satisfaction and highlights the region’s operational maturity and service excellence. This performance overview highlights the Middle East as a benchmark for hotels seeking to balance luxury service with operational efficiency, digital engagement, and sustained guest satisfaction. Learn more about the latest Shiji Reviewpro Reputation Guest Experience Benchmark“Middle Eastern hoteliers continue to set high standards for guest engagement and operational performance,” said Jessica Kurtz, Global Product Ambassador at Shiji. “Across luxury and midscale segments, the combination of rapid response times, consistent review performance, and growing tourist demand demonstrates the region’s maturity and adaptability in a dynamic hospitality market.”
About Shiji Group
Shiji is a global technology company dedicated to providing innovative solutions for the hospitality industry, ensuring seamless operations for hoteliers day and night. Built on the Shiji Platform—the only truly global hotel technology platform—Shiji's cloud-based solutions include property management system, point-of-sale, guest engagement, distribution, payments, and data intelligence for over 91,000 hotels worldwide, including the largest hotel chains. With more than 5,000 employees across the world, Shiji is a trusted partner for the world's leading hoteliers, delivering technology that works as continuously as the industry itself. That's why the best hotels run on Shiji—day and night. While its primary focus is on hospitality, Shiji also serves select customers in food service, retail, and entertainment in certain regions. For more information, visit shijigroup.com.
Contact
Franca Bertram
Press Inquiries
Email: franca.bertram@shijigroup.com
Organization
Shiji Group
www.shijigroup.com/
Saarbrücker Str. 36A
Berlin, 10405
Germany
Recent News
 Middle East hotels demonstrate resilient performance in luxury and midscale segments |
|
Shiji Group Board of Directors Lunar New Year Message 2026 |
|
Shiji brings cloud-native hospitality technology to Pakistan with first Daylight PMS deployment |
