HITEC 2025: A Preview of Innovations and Insights Shaping Hospitality’s Future
This June, I’ll be heading to Indianapolis for the Hospitality Industry Technology Exposition and Conference (HITEC®). For me, HITEC has always been less about the hype and more about the conversations and insights that stick with you long after the event.
Produced by Hospitality Financial and Technology Professionals (HFTP®), HITEC isn’t just about showcasing the latest tools or systems—it’s about exchanging ideas and asking the big questions: How can we use AI to create more personalized experiences? How do we really leverage data to drive smarter decisions? What’s next for sustainability in our industry? These are the discussions that matter most as we work to future-proof hospitality in an ever-evolving world. This year’s HITEC schedule is packed with incredible sessions, but I’ve handpicked a few that are absolute must-attends for anyone looking to stay ahead of the curve! Maximize Impact Unlocking Data's Hidden Potential I will be hosting a session that stands out for its focus on practical application. While many properties gather extensive data, they often struggle to translate it into actionable insights that boost revenue or improve guest experiences. This session is a must-attend for those looking for invaluable insights for turning raw data into actionable strategic value. Women in Hospitality Technology Meet Up Celebrate and connect with the leaders shaping the future of hospitality technology. This networking event brings together top female executives like Silvia Camarota from Expedia Group, Katie Lee from AKA Hotels Hotel Residences, and Mercedes Blanco from The Hotels Network. Gain inspiration and insights from their vast experiences. The Dark Sides of AI in Hospitality Applications A Look at the Ethics and Utility in AI Use Cases Unpack the challenges surrounding AI in hospitality. Carl Winston of Payne School at SDSU will discuss critical issues like guest privacy, algorithmic biases, and ethical dilemmas that arise when deploying AI for personalization. Reimagining Hospitality Transforming Hotels into Vibrant Experience Ecosystems Hospitality isn’t just about rooms anymore, it’s about creating ecosystems of experience. Greg Poirier and John Picard will share insights on designing sustainable, guest focused spaces while driving operational efficiency. Expect to walk away with a vision for turning your hotel into an environmentally conscious, dynamic destination. AI Foundations Strategic Implementation for Hospitality Leaders Michael Goldrich and Matt Schwartz will provide a comprehensive guide for executives looking to strategically integrate AI into their operational frameworks. From predictive analytics to CRM optimization, this session will help leaders balance innovation with practicality.
Wednesday, June 18 | 10 30 AM 11 AM
Wednesday, June 18 | 4 30 PM 5 15 PM
Monday, June 16 | 2 45 PM 3 45 PM
Monday, June 16 | 10 45 AM 12 00 PM
Monday, June 16 | 9 00 AM 10 15 AM Why HITEC Matters More Than Ever
What I value most about gatherings like HITEC is the opportunity to step back from day-to-day operations and consider the bigger picture. The hospitality industry faces significant challenges—from labor shortages to increasing guest expectations—that technology can help address.
The innovations showcased at the conference will undoubtedly be impressive. However, I believe the most successful organizations will be those who view technology not as a solution, but as an enabler of human connection. The best systems enhance rather than replace the human touch that makes hospitality special.
If you're planning to attend HITEC, stop by the Infor Booth #2400 book a meeting here.
For those not attending, follow me on LinkedIn, where I will share photos, videos and some highlights from the event.
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16-19 June 2025
 Indiana Convention Center South Capitol Avenue United States - Indianapolis, IN 46225 |
Contact
Alan Young
VP, Hospitality Strategy, Infor
Email: alan.young@infor.com
Organization
Infor
https://www.infor.com/industries/hospitality/
641 Avenue of the Americas
USA
- New York, NY 10011
Phone: 1 800 260 2640
Recent News
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Will the Human Touch Become the Ultimate Hotel Luxury in an Automated World? | By Alan Young |
