Back

Infor Hospitality Names SHR as Preferred CRS Partner to Elevate Unified Guest Experiences for Modern Hoteliers
Strategic integration between Infor HMS and SHR’s Central Reservation System empowers hoteliers with a connected, cloud-first platform to drive direct bookings, centralize operations, and optimize profitability.
16 June 2025


Infor Hospitality Names SHR as Preferred CRS Partner to Elevate Unified Guest Experiences for Modern Hoteliers
Infor Hospitality Names SHR as Preferred CRS Partner to Elevate Unified Guest Experiences for Modern Hoteliers

Infor®, the industry cloud company, and SHR, Hotel technology specialist and part of The Access Group, today announced a strategic alliance naming SHR as Infor’s preferred Central Reservation System (CRS) partner announced a strategic partnership naming SHR as Infor’s preferred Central Reservation System (CRS) partner.

This collaboration unites Infor’s Hospitality Management Solution (HMS) with SHR’s advanced CRS to create a seamless, integrated platform that eliminates technology fragmentation and delivers a unified experience for modern hoteliers.

Hoteliers today are expected to deliver personalized, high-touch guest experiences—yet their technology stacks are often disconnected and inefficient. We’re removing barriers to efficiency and empowering hotels with centralized tools to manage the full guest journey—from booking to rebooking—while driving profitability and loyalty. This partnership allows us to help more properties transition to a data-driven, guest-first approach to hospitality. Alan Young, Vice President of Hospitality Strategy at Infor

The partnership delivers a range of strategic benefits designed to meet the evolving needs of hotel operators:

This partnership with Infor is a pivotal moment for SHR. By joining forces, we’re offering a future-ready solution that simplifies complexity, drives revenue, and helps hotels deliver on the promise of modern hospitality. Rod Jimenez, CEO of SHR

Whether serving independent boutiques or global chains, Infor and SHR are delivering a powerful, cloud-first ecosystem that adapts to the needs of independent hotels and global chains alike—designed to adapt to their business and the evolving expectations of today’s traveler.

Infor will be showcasing their latest innovations at HITEC 2025. Attendees and media are invited to stop by the Infor Booth #2400 book a meeting here.

About Infor

Infor is a global leader in business cloud software specialized by industry. Providing mission-critical enterprise applications to 65,000 customers in more than 175 countries, Infor software is designed to deliver more value and less risk, with more sustainable operational advantages. We empower our 17,000 employees to leverage their deep industry expertise and use data-driven insights to create, learn and adapt quickly to solve emerging business and industry challenges. Infor is committed to providing our customers with modern tools to transform their business and accelerate their own path to innovation. To learn more, please visit www.infor.com.

About SHR

SHR (an Access company) is the premier global specialist technology and service provider for the hotel sector, dedicated to ensuring its clients remain always ahead in a fast-paced and competitive market. SHR empowers hotels and casinos to increase revenue and customer lifetime value at every step of the guest journey by combining the immense potential of AI, with a dynamic product suite comprising integrated and automated products and services.


Related Event
HITEC® 2025 Indianapolis
16-19 June 2025
Indiana Convention Center
South Capitol Avenue
United States - Indianapolis, IN 46225



Organization
Infor
https://www.infor.com/industries/hospitality/
641 Avenue of the Americas
USA - New York, NY 10011
Phone: 1 800 260 2640

Follow us on:
TwitterFacebookLinkedInYoutube

Recent News
New Preferred Partnership Between Infor and Plusgrade Delivers High-Margin Upsell Opportunities for Hotels
Infor Hospitality Names SHR as Preferred CRS Partner to Elevate Unified Guest Experiences for Modern Hoteliers
HITEC 2025: A Preview of Innovations and Insights Shaping Hospitality’s Future | By David Poprawka

Back

Click here for All Industry News


Powered by Hsyndicate

Privacy Statement & Disclaimer | Submit News