The food and beverage sector has always been a cornerstone of the hospitality industry, shaping guest experiences through memorable dining and innovative service. As we approach 2025, Food & beverage in hospitality is undergoing a remarkable transformation, driven by changing guest expectations, technological advancements, and a growing focus on sustainability. This evolution is redefining how hotels, resorts, and restaurants deliver dining experiences and generate revenue. In this blog, we explore the trends and advancements shaping the future of F&B in hospitality.

In 2025, social media isn’t just a tool—it’s one of the main pillars of a hotel’s marketing strategy. Worldwide, 35% of travellers now use platforms like Instagram and TikTok for inspiration. With over 80% of people active on social media, your hotel’s digital presence can make or break your bookings. The numbers don’t lie—hotels leveraging social platforms see up to 20% more direct bookings each year. Yet, the competition is fierce, and attention spans are razor-thin. How do you hook travellers scrolling at lightning speed? How do you turn a double-tap into a confirmed stay

Shiji’s presence at ITB Berlin was more than just a showcase—it was a statement. Kevin King, CEO of Shiji International, took to the stage and on LinkedIn Live to unveil Shiji’s bold new brand identity, Day and Night, marking a transformative shift in how the company supports the hospitality industry. More than just a rebrand, Day and Night is a powerful statement—solidifying Shiji’s role as a steadfast, 24/7 technology partner for an industry that never sleeps. This unveiling wasn’t just about change; it was about redefining the future of hospitality technology.

San Diego, CA – Cloudbeds, the premier hospitality management software platform, has today unveiled its 2025 State of Independent Lodging Report.

Digital marketing can feel like an elusive game. Just as you nail your strategy – something changes. By weaving data strategies into your digital marketing approach, you’ll facilitate short-term and long-term success with targeted high-value audiences. It’s a secure way to capture commercial growth at the Find, Book, and Grow stages of the customer journey.

Today, Hapi, the leading hospitality data and connectivity solutions provider, announced an extended partnership with Shiji, the hospitality technology innovator, that will include Infrasys POS, a Shiji product. Hapi is the connectivity layer that allows Infrasys POS to connect to other property management systems (PMS) vendors, making it a friendly and flexible solution for brands that have a mix of PMS platforms across their portfolio.

Shiji, a leading global provider of hospitality technology solutions, announced a complete company rebrand, uniting its suite of products under a cohesive brand structure. With this transformation, Shiji introduces a new identity that simplifies its portfolio and highlights its commitment to being a 24/7 partner to the hospitality industry.

Cendyn, a global integrated hotel technology company, has advanced its business intelligence solutions with AI-enabled analysis to deliver hotels smarter data with practical commercial insights.

IDeaS, a SAS company and the world’s leading provider of hospitality revenue management software, today announces the launch of its cutting-edge API data integration developer portal. This innovative platform is set to transform the hospitality technology landscape by enabling faster, more efficient data integrations and fostering unparalleled collaboration among technology providers across the ecosystem.

Cloudbeds, the innovative leader in hospitality management technology, and Duetto, the industry’s leading revenue management software provider, announced a strategic partnership to empower hoteliers with advanced tools for optimizing revenue and operational efficiency.