San Diego, CA – Cloudbeds, the premier hospitality management software platform, has today unveiled its 2025 State of Independent Lodging Report. The findings reveal 2025 is set to be the “year of optimizing performance” for independent hoteliers. Faced with persistent labor shortages, increased price sensitivity from travelers, and a rising market share for branded hotels – which now represent 72% of all US hotels – independent operators must sharpen their strategies to stay ahead. Now in its third year, the State of Independent Lodging Report offers a unique, data-driven look into the global independent lodging segment, highlighting key insights and trends across a diverse range of property types that are often overlooked in industry reporting. Adam Harris, Co-Founder and CEO of Cloudbeds, said: “Hospitality is fundamentally human – and independent properties represent its heart and soul. Cloudbeds is helping these businesses transform challenges into opportunities, proving that being independent doesn't mean being alone. Together, we're building a future where independent hospitality businesses don't just survive – with access to technology like Cloudbeds Intelligence, they lead the way forward." Key findings from the report include: Based on a wealth of aggregated and anonymized data from across the world, Cloudbeds has also identified five new trends poised to reshape the independent lodging market in 2025. These include the rise of value-driven travel, increased reliance on additional revenue streams, rising costs, labor shortages and high staff turnover, as well as the widespread adoption of AI in hotel operations. The report’s findings are grounded in data from more than 20,000 independent properties in 150 countries. The results are divided into four regions: North America, Latin America (including Mexico), Europe, and Asia Pacific (including Australia and New Zealand). To download a free copy of Cloudbeds’ 2025 State of Independent Lodging Report, visit https://www.cloudbeds.com/hospitality-industry-report/ Cloudbeds is hospitality's only intelligent growth engine — a unified platform trusted by the world's most ambitious hoteliers across 150 countries. Built to challenge the limits of outdated tech stacks, Cloudbeds connects operations, revenue, distribution, and guest experience in one powerful, intuitive system. The platform is enhanced with Signals, a hospitality AI model giving hoteliers the power to anticipate demand, run smarter operations, and craft more personal, profitable guest journeys at scale. Founded in 2012, Cloudbeds has earned top honors from Hotel Tech Report (Top PMS, Hotel Management System, and Channel Manager, 2021–2025), the World Travel Awards (World's Best Hotel PMS Solutions Provider, 2022), and Deloitte's Technology Fast 500 (2024). For more information, visit www.cloudbeds.com.
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