Joint report with UN Tourism highlights growing popularity of Azerbaijan, Kazakhstan and Czech Republic. A host of emerging destinations in Central and Eastern Europe are catching the eye of international travelers this year, as demand for thought-provoking travel continues to rise.

Shiji, the global hospitality technology leader is announcing a significant upgrade to Reviewpro Reputation’s AI Responses feature, turning what was once a tedious task into an efficient, consistent experience. With a single click, hoteliers can generate context-aware response drafts aligned with tone preferences, property insights, and guest feedback so they can redirect valuable staff time toward meaningful guest service. The result: faster, more consistent engagement and elevated trust with prospective guests. Just one month into a trial, HM Hotels used AI responses to respond to over 82% of 661 reviews received, with a response time for negative and neutral reviews under 2.7 days, with a 100% response rate on key platforms like Google, Booking.com, and Tripadvisor.

Vingcard, an ASSA ABLOY company and provider of advanced technologies for the hospitality industry, is set to exhibit at this year’s HITEC in Indianapolis to demonstrate how hotels can now tap into a single source and take a unified approach to addressing their various technology needs. From June 17-19 at Booth #3006, Vingcard’s extensively expanded range of solutions will also offer an ideal example of how the industry is transitioning towards modular technologies that are capable of functioning as part of a fully integrated tech stack delivering heightened efficiency, personalization and service quality.

Amadeus Advisor chat to be integrated in Demand360® – enabling customers to ask complex questions and instantly produce customized analysis and sophisticated insights. Email to RFP, a new AI enhancement within MeetingBroker® will enable hotels to automatically generate contextual, property-specific responses to inbound request for proposal (RFP) emails. Amadeus has partnered with Microsoft and is leveraging OpenAI’s models on Azure to develop a suite of AI integrations that enhance its Hospitality portfolio. The two latest AI tools will provide hoteliers of any background easy access to industry-leading insights and dramatically improve the efficiency of group bookings. Amadeus Advisor chat is coming to Demand360: Making sophisticated insights instantly available To help hoteliers stay agile and respond quickly to the fast-changing travel industry, Amadeus is integrating Advisor Chat, its Gen AI chatbot, into its industry-leading Demand360 data product. Powered by Azure OpenAI, Advisor chat offers immediate and intuitive access to crucial insights for teams across various functions, including sales, operations, marketing, and distribution. Demand360 currently captures the most comprehensive view of the hospitality market to inform hotel strategies. Based on insights from 44,000 hotels and 35 million short-term rental properties, Demand360 provides a 12-month, forward-looking view of a hotel’s occupancy and its market ranking as well as two years of retrospective data. Amadeus Advisor chat was rolled out to Amadeus Agency360® in 2024. In the year since, customers have enjoyed instantaneous insights. In some cases, Amadeus Advisor has saved analysts approximately a day each week as the bulk of requests can now be handled directly by the wider team. Amadeus plans to make Advisor available within Microsoft Teams, making it easier than ever to understand performance and make informed decisions. Transforming group sales with AI: Email to RFP Amadeus is introducing new AI functionality, Email to RFP, within MeetingBroker to help hotels streamline the handling of inbound group booking requests, a valuable, growing segment of the market. With Email to RFP, customers will be able to email inbound RFPs directly to MeetingBroker, where AI is then used to evaluate it and create an instant RFP response. To provide accurate, up-to-date information that is specific to each location, Email to RFP will be trained to retrieve additional, relevant information from reliable sources. Email to RFP is powered by Azure OpenAI. Omni Atlanta Hotel, the first pilot customer, has seen significant returns with faster responses and near autonomous RFP handling. This builds on the current functionalities of Amadeus MeetingBroker, a centralized hub for managing all group inquiries, no matter how or where they originate. By consolidating leads into a single workflow, MeetingBroker helps hotel sales teams respond faster, reduce missed opportunities, and convert more business. Building the big picture: Amadeus plans to introduce AI tools across further solutions Amadeus plans to introduce individual AI agents for each of its products, helping travel companies to gain more value by answering queries more easily and more quickly. Amadeus is also working to develop AI agents that will draw on multiple sources when responding to queries, unlocking new levels of insight from across Amadeus’ portfolio. “As an industry, we’re at an important juncture where the next year of AI development and implementation will shape decades of travel and hospitality. It’s becoming increasingly clear that AI is here to make sense of complexity and support productivity in order to enhance efficiency, return on investment and ultimately increase conversions,” says Francisco Pérez-Lozao Rüter, President of Hospitality, Amadeus.

Infor®, the industry cloud company, today announced a preferred partnership between its Infor Hospitality Management Solution (HMS) and Plusgrade, the global leader in ancillary revenue solutions. This collaboration enables hotels using Infor HMS to drive incremental revenue and elevate guest personalization by seamlessly integrating Plusgrade’s proven upsell technology into the core guest journey.

RMS has officially launched its next-generation booking engine at HITEC 2025, delivering a faster, cleaner, and more intuitive experience to boost direct bookings and meet modern guest expectations.

IDeaS, a SAS company and the world’s leading provider of hospitality revenue management software and services, has announced a technology integration partnership with SORASO by Smart Finder, Thailand’s premier provider of hotel software solutions. SORASO’s comprehensive suite of hospitality solutions span front office and back-office operations and has 50,000 users and over 100,000 rooms under management across the Southeast Asia region.

Nomadix® Inc​., bringing connected experiences to life, today announced the company will showcase its updated suite of solutions at HITEC Indianapolis June 16-19, in booth #3006. The new and enhanced offerings create better guest experiences and more efficiency and sustainability for hotel operations. Nomadix and Vingcard will also team up to discuss their collaboration on future offerings for hospitality, in a combined booth on the show floor.

Agilysys, Inc. (Nasdaq: AGYS), a leading global provider of hospitality software and services, yesterday announced the launch of Agilysys Book with S.P.E.N.D. (Stay Package Entitlement New Dynamic), a technology breakthrough that increases ancillary revenue and guest personalization by simplifying how hotels sell and fulfill packages. HITEC attendees can see the solution in Booth #1611 in the Indiana Convention Center during the June 17 – 19 exhibition days.

Infor®, the industry cloud company, and SHR, Hotel technology specialist and part of The Access Group, today announced a strategic alliance naming SHR as Infor’s preferred Central Reservation System (CRS) partner announced a strategic partnership naming SHR as Infor’s preferred Central Reservation System (CRS) partner.