Hotel Technology Next Generation

Back

IDeaS and SORASO by Smart Finder Announce Technology Integration Partnership
Partnership underscores shared commitment to meet needs of fast-growing SE Asian hospitality market

17 June 2025

IDeaS and SORASO by Smart Finder Announce Technology Integration Partnership

SINGAPORE —IDeaS, a SAS company and the world’s leading provider of hospitality revenue management software and services, has announced a technology integration partnership with SORASO by Smart Finder, Thailand’s premier provider of hotel software solutions. SORASO’s comprehensive suite of hospitality solutions span front office and back-office operations and has 50,000 users and over 100,000 rooms under management across the Southeast Asia region.

The unified, collaborative data integration partnership allows SORASO’s growing collection of 1,000 properties to access the revenue optimisation power of IDeaS revenue management solutions.

Key benefits of the partnership for hoteliers include:

Hotels using SORASO’s property management system (PMS) can now seamlessly connect with IDeaS’ industry-leading revenue management solutions to maximise occupancy and drive stronger average daily rates resulting in enhanced profit optimisation.
By leveraging advanced analytics and automated pricing and inventory strategies, hotels of all sizes and types in Southeast Asia, from boutique properties to large-scale resorts, can intelligently respond to market dynamics in real-time.
The integration facilitates a real-time, two-way data exchange between SORASO PMS and IDeaS G3 RMS, eliminating traditional data silos and reducing the risk of manual entry errors that can hinder revenue performance.
With a continuous stream of relevant, reliable data flowing between systems, hoteliers can make faster, more informed decisions. The result for hotels will be improved operational efficiency and the ability to optimise revenue and profit strategies across all room types and distribution channels.

Partnering with IDeaS is a major step forward in delivering smarter, revenue-driven solutions to our hotel clients. Together, we are setting new standards for hotel performance optimisation. Weerapan Intasorn (James), Chief Commercial Officer, SORASO

IDeaS is committed to improving the revenue performance of hotels across the Southeast Asia region. By integrating SORASO PMS with and IDeaS G3 RMS, more properties can gain access to industry leading forecasting and revenue optimisation software, empowering users to make better data-driven business decisions. We are excited by the potential of our partnership with SORASO and its ability to improve revenue outcomes for hoteliers across the region. Jurgen Ortelee, APAC managing director, IDeaS Revenue Solutions

About IDeaS

IDeaS, a SAS company, is the world’s leading revenue management software and services provider. Combining industry knowledge with innovative data analytics technology, IDeaS creates sophisticated yet simple ways to empower revenue leaders with precise, automated recommendations they can trust. With 35 years of expertise serving hospitality, including hotel, event, and parking clients, IDeaS delivers revenue science to more than 30,000 properties in 164 countries around the world. Results delivered. Revenue transformed. Discover greater profitability at ideas.com.

Contact
Elliott Mest
Public Relations
Phone: 862-371-0511
Email: elliott@mfcpr.com

Organization
IDeaS a SAS company
https://ideas.com
8500 Normandale Lake Boulevard, Suite 1200
USA - Minneapolis, MN 55437
Phone: (952) 698-4200
Email: info@ideas.com

Recent News
IDeaS and Red Sea Global Hospitality Establish Portfolio-Wide Technology Agreement

IDeaS Releases 2026 Hospitality Tech Predictions: AI, Unified Strategies, and Workforce Resilience

Brown Hotels Adopts IDeaS G3 RMS to Drive Smarter Revenue Decisions

Back

Click here for All Industry News

Privacy Statement & Disclaimer | Submit News