Brown Hotels Adopts IDeaS G3 RMS to Drive Smarter Revenue Decisions
ATHENS — IDeaS, a SAS company and the world’s leading provider of hospitality revenue management software and services, has announced a new partnership with Brown Hotels. To advance its shift toward data-driven, strategic commercial decision-making, the international hotel group has deployed the IDeaS G3 Revenue Management System (RMS) across multiple properties, with additional rollouts planned in the coming months. Brown Hotels is a Mediterranean lifestyle hospitality brand, with an international portfolio that spans Israel, Greece, Cyprus, and Croatia. From stylish city icons and boutique gems to sun-soaked resorts and nature escapes, every property carries the Brown signature blend of bold design, vibrant experiences, and authentic local character. The company identified the need for a more advanced revenue management platform capable of delivering precise pricing, forecasting, and inventory control. IDeaS was selected for its proven accuracy, industry-leading reputation, and seamless integration with Brown Hotels’ existing tech stack. Since going live with initial property implementations, the group has seen marked improvements in forecast accuracy, room-type optimization, and operational efficiency. In particular, superior room categories are being managed more proactively, resulting in measurable revenue uplift. Ioannou added: The partnership forms a key part of Brown Hotels’ wider commercial strategy. By enabling a more strategic approach to pricing and inventory management, IDeaS plays a central role in helping the group achieve its top-line objectives and long-term business growth. IDeaS, a SAS company, powers profitable hospitality. As the global leader in revenue management, IDeaS supports a diverse range of hospitality, including independent hotels, resorts, global hotel chains, cruise lines, and parking brands. IDeaS’ AI-driven solutions go beyond forecasting and pricing to optimize revenue, boost profitability, and improve efficiency, helping hospitality organizations build fully connected commercial strategies. With more than 30,000 installations globally, IDeaS continues to innovate and set the standard for growth, performance, and value in the next era of hospitality. For more, visit ideas.com. Brown Hotels is an international hotel collection founded in 2010. With properties across Athens, Corinthia, Chalkida, Eretria, Chania, and Paphos in Greece and Cyprus; Tel Aviv, Jerusalem, and Eilat in Israel; and Trogir, Croatia, Brown Hotels is rooted in a commitment to service, design, innovation, and authenticity. The group is also an approved operator of Hilton’s Curio Collection, managing Isla Brown Corinthia and Isla Brown Chania in Greece.We needed an RMS that would allow us to set rates based on accurate demand forecasts rather than relying on intuition. Since adopting the solution, the difference has been like night and day. Instead of spending 80% of our time exporting and processing static reports, we now work with dynamic dashboards that help us quickly identify gaps and manage by exception. It’s made our daily work far more strategic and meaningful. We selected IDeaS because it is such a well-established industry brand with an excellent reputation and it has not disappointed. Spiros Ioannou, CEO, Brown Hotels Greece
The implementation was smooth, with no issues. We received both online training and live virtual system delivery sessions, which helped answer questions and build confidence. Once we went live, it only took a few days to understand where the recommendations were coming from and how to explore the logic behind them. As with anything, practice has led to expertise.
We are proud to welcome Brown Hotels to the IDeaS client community. Their decision to adopt G3 RMS reflects a broader shift we’re seeing across the industry where hotels of all sizes are moving away from gut-feel decision-making and embracing sophisticated, data-driven tools to improve accuracy and commercial performance. It’s a privilege to support Brown Hotels on this journey as they continue to grow and innovate in vibrant urban and resort markets. Michael McCartan, Area Vice President, EMEA at IDeaS
About IDeaS
About Brown Hotels
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Email: elliott@mfcpr.com
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