Shiji releases Q3 2025 Guest Experience Benchmark: Global satisfaction climbs, but 3-star hotels lead the charge
BARCELONA, Spain – Shiji, the global leader in hospitality technology, has announced the release of its Q3 2025 Guest Experience Benchmark, revealing continued growth in global guest satisfaction alongside evolving trends in how travelers' rate and review their stays. This quarter’s report introduces expanded data coverage, including new guest type segmentation, regional sources, and a detailed star-rating breakdown, offering one of the most comprehensive views yet of global hotel performance. The findings show that while guest satisfaction continues its upward trajectory, midscale properties are closing the gap with luxury hotels, reflecting changing guest priorities and more consistent service standards across categories. The data also highlights the ongoing evolution in review management practices. The improvement in response times demonstrates how hotels are adopting technology to engage more efficiently with guests. With average response times now just 3.0 days, compared to nearly five days two years ago, hoteliers are showing greater agility in addressing feedback and maintaining higher satisfaction levels. Shiji’s Q3 2025 Guest Experience Benchmark draws on millions of guest reviews from hotels worldwide and provides hospitality professionals with actionable insights into shifting guest expectations, satisfaction trends, and performance benchmarks across regions and property categories. To access the full report, visit https://insights.shijigroup.com/guest-experience-benchmark/Highlights from Q3 2025:
It is encouraging to see the Global Review Index maintain its positive trajectory. The consistent growth across 3- and 4-star properties shows how guest satisfaction is improving across market segments, while Google’s expansion as a review platform continues to reshape how guests share feedback worldwide. Bruno Saragat, Sales Engineer at Shiji
About Shiji Group
Shiji is a global technology company dedicated to providing innovative solutions for the hospitality industry, ensuring seamless operations for hoteliers day and night. Built on the Shiji Platform—the only truly global hotel technology platform—Shiji's cloud-based solutions include property management system, point-of-sale, guest engagement, distribution, payments, and data intelligence for over 91,000 hotels worldwide, including the largest hotel chains. With more than 5,000 employees across the world, Shiji is a trusted partner for the world's leading hoteliers, delivering technology that works as continuously as the industry itself. That's why the best hotels run on Shiji—day and night. While its primary focus is on hospitality, Shiji also serves select customers in food service, retail, and entertainment in certain regions. For more information, visit shijigroup.com.
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