Cendyn and Amadeus Report U.S. Group Business Shows Highest Overall Index Rating in Four Quarters (source: Amadues/Cendyn)
Cendyn, a global integrated hotel technology and services company, and Amadeus, a leading travel intelligence and technology provider for the travel industry, today released metrics from the companies’ Hospitality Group and Business Performance Index (the “Index”). The 4Q2024 Index shows an overall health metric of 108.2 percent year-over-year (YOY), showing the highest overall index rating in four quarters. Top overall health index markets include: In addition, the top growth markets specific to Group performance were Houston (124.0 percent), Tampa (119.8), New Orleans (114.1 percent), Chicago (114.0 percent), and Detroit (113.8 percent). The Index combines event data from Knowland by Cendyn with hotel booking data from Amadeus’ Demand360® business intelligence solution to provide aggregate views of the key drivers of hotel performance. The aggregated index reflects performance or “health” for all segments – Group, Corporate Negotiated, Global Distribution System (GDS), and Events. It offers filters for event market segments and booking industries, empowering hoteliers, destination marketing organizations, and convention and visitor bureaus to adapt strategies effectively. Go here to download the full report. By using industry-leading data from Knowland by Cendyn and Amadeus’ Demand360® along with the industry-leading sales & catering solution, Amadeus' Delphi®, hoteliers can develop precise, data-driven strategies to boost group sales and efficiently manage the entire process from lead to event execution. The Hospitality Group & Business Performance Index uses a multi-factor weighting system that balances metrics such as group, corporate transient, and GDS room nights with average daily rate (ADR) performance. Each factor is averaged to provide a final index score, ensuring a more accurate overall performance assessment. Amadeus makes the experience of travel better for everyone, everywhere by inspiring innovation, partnerships and responsibility to people, places and planet. Our technology powers the travel and tourism industry. Inspiring more open ways of working. More connected ways of thinking, centered around the traveler. Our open platform connects the global travel and hospitality ecosystem. From startups to big industry players and governments too. Together, redesigning the travel of tomorrow. We are working to make travel a force for social and environmental good. A collective responsibility to protect and improve the people and places we visit, ensuring travel continues to make positive contribution to our world. We apply innovation to meet new needs, to solve real challenges. Our truly diverse global workforce, made up of 150 nationalities, is passionate about travel and technology. We are an IBEX 35 company, listed on the Spanish Stock Exchange under AMS.MC. We have also been recognized by the Dow Jones Sustainability Index for the last 13 years. Amadeus. It's how travel works better. To find out more about Amadeus, visit www.amadeus-hospitality.com.
Key insights from the Index are as follows:
The Negotiated Index score was 104.2 percent due to a 0.6 percent decrease in room nights and a 4.8 percent increase in ADR.ABOUT THE HOSPITALITY GROUP & BUSINESS PERFORMANCE INDEX METHODOLOGY
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