The numbers are in — here are the destinations that generated the most interest among leisure and business travelers who were traveling by air in 2025. This is what you’ll find: London maintained its lead as the world’s most visited destination in 2025. Tokyo followed close behind (+7%), while Paris climbed to third place (+8%), indicating broadly stable demand across these major hubs. Madrid and Alicante led the charge (both +10%) of the top performing destinations in terms of their growth over last year, with Punta Cana close behind (+9%). Dubai and Marrakech rounded out the top five with solid momentum (both +8%). APAC destinations continued their momentum into 2025, led by strong gains across North East Asia. Okinawa topped the growth table (+36%), while Beijing (+29%), Shanghai (+27%), and Guangzhou (+26%) all posted robust year-on-year increases, underlining the resurgence of mainland China. Shanghai remained the fastest-growing international business destination in 2025, rising +10% year on year. Tokyo also strengthened its position with solid growth (+9%) and Madrid remained the largest of the top performers by share (2.2%) and grew +5% versus 2024.
London, Tokyo, Paris: 2025’s Most Popular Global Destinations
Madrid and Alicante take the spotlight with +10% growth over 2024
2025 APAC momentum: North Asia powers ahead
Corporate travel climbers: Shanghai and Tokyo lead 2025 growth
Organization
Amadeus Hospitality
https://www.amadeus-hospitality.com/
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Tollfree: 888-829-8871
Phone: 1 603 436 7500
Email: info@amadeus-hospitality.com
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