As we head towards the festive season, hoteliers are preparing for demand as people look to travel over Christmas and New Year’s Eve. Global technology provider Amadeus, with its unique forward-looking business intelligence data, is seeing a peak in demand over the Christmas and New Year period across major markets around the world. Amadeus’ Demand360+® data as of November 27, 2023, shows that global hotel occupancy for the weeks of Christmas and New Year’s is already at 23%. This is up 10 % from the same time last year. Globally, occupancy levels this festive season are trending ahead of 2022, reflecting a return of confidence in travel and a desire for warmer climates in some of the leading destinations. According to hotel occupancy, the top destinations globally are: This festive season it seems that travelers are prioritizing sun, nature, gastronomy, and culture, contributing to high occupancy levels across APAC and LATAM. Compared to last year, APAC is trending 8% higher, EMEA 7%, LATAM 4% and NORAM is on par with 2022. Los Cabos, the top market, has seen a 16% increase in bookings since 2022. The data also reveals travelers are still booking accommodation close to their intended travel dates. Booking lead times remain short as 56% of travelers worldwide are making hotel reservations within a week of their trip, up 4% on 2022. This presents hoteliers with an opportunity to make the most of last-minute demand. “Christmas and New Year’s is undoubtedly a busy time for hoteliers. We are clearly seeing increased popularity in the APAC and LATAM regions as travelers look to book getaways. Having access to comprehensive forward-looking business intelligence data is important, because it allows hoteliers to identify booking patterns and revenue opportunities so they can still drive last minute demand, while ensuring their property is staffed and ready to provide a great guest experience,” says Katie Moro, Vice President, Data Partnerships, Hospitality, Amadeus. The data is based on insight from Amadeus’ Demand360+ business intelligence as of the 27th of November for the weeks of Christmas and New Year’s, 24th December 2023 -6th January 2024. Amadeus makes the experience of travel better for everyone, everywhere by inspiring innovation, partnerships and responsibility to people, places and planet. Our technology powers the travel and tourism industry. Inspiring more open ways of working. More connected ways of thinking, centered around the traveler. Our open platform connects the global travel and hospitality ecosystem. From startups to big industry players and governments too. Together, redesigning the travel of tomorrow. We are working to make travel a force for social and environmental good. A collective responsibility to protect and improve the people and places we visit, ensuring travel continues to make positive contribution to our world. We apply innovation to meet new needs, to solve real challenges. Our truly diverse global workforce, made up of 150 nationalities, is passionate about travel and technology. We are an IBEX 35 company, listed on the Spanish Stock Exchange under AMS.MC. We have also been recognized by the Dow Jones Sustainability Index for the last 13 years. Amadeus. It's how travel works better. To find out more about Amadeus, visit www.amadeus-hospitality.com.
Contact
Alison Guillot
Email: alison.guillot@amadeus.com
Organization
Amadeus Hospitality
https://www.amadeus-hospitality.com/
75 New Hampshire Avenue
USA
- Portsmouth, NH 03801
Tollfree: 888-829-8871
Phone: 1 603 436 7500
Email: info@amadeus-hospitality.com
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