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Iconic Hotels Selects IDeaS to Drive Revenue Performance Across Five Properties in Australia
IDeaS RMS provides flexibility in adapting to market deviations, and ongoing optimisation helps ensure accurate rate decisions
2 August 2023


Iconic Hotels Selects IDeaS to Drive Revenue Performance Across Five Properties in Australia
Iconic Hotels Selects IDeaS to Drive Revenue Performance Across Five Properties in Australia

IDeaS, a SAS company, the world’s leading provider of hotel revenue management software and services, announced today that Iconic Hotels by Geocon has adopted IDeaS Revenue Management System (RMS) across five of its Australian-based properties to automate daily pricing tasks and drive Average Daily Rate (ADR) performance.

Following a period of organisational growth, Iconic Hotels faced complex revenue management issues that relied heavily on manual intervention. These inefficient processes were prone to errors, potentially impacting the hotel group’s profitability.

IDeaS RMS stands out for its flexibility in adapting to market deviations, allowing us to align with current conditions. Additionally, the system’s ongoing optimisation provided by the RMS ensures accurate rate decisions and forecasts that closely align to the final monthly numbers, all supporting ongoing operational and business planning. Rudy Kalele, director of revenue, distribution, and central reservations for Iconic Hotels
IDeaS is excited to be working with Iconic Hotels in Australia to automate their revenue management process and enhance their pricing strategies. With IDeaS RMS, Iconic Hotels has automated daily revenue management processes. It now makes pricing decisions with a comprehensive understanding of its competitors’ positions, facilitating optimal pricing for its rooms and ancillary services. This, in turn, supports ongoing revenue growth for the hotel group. Jurgen Ortelee, managing director of APAC, IDeaS

IDeaS, a SAS company, is the world's leading revenue management software and services provider. Combining industry knowledge with innovative data analytics technology, IDeaS creates sophisticated yet simple ways to empower revenue leaders with precise, automated recommendations they can trust. With 35 years of expertise serving hospitality, including hotel, event, and parking clients, IDeaS delivers revenue science to more than 30,000 properties in 164 countries around the world. Results delivered. Revenue transformed. Discover greater profitability at IDeaS.com.

Contact
Kim Dearborn
Phone: +1 909 455 4316
Email: kim@mfcpr.com

Organization
IDeaS a SAS company
https://ideas.com
8500 Normandale Lake Boulevard, Suite 1200
USA - Minneapolis, MN 55437
Phone: (952) 698-4200
Email: info@ideas.com

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