The car rental market continues to evolve and grow, with Amadeus car rental data showing worldwide car bookings increased by 23% in Q1 2023 compared to the same time last year.
The car rental market continues to evolve and grow, with Amadeus car rental data showing worldwide car bookings increased by 23% in Q1 2023 compared to the same time last year.
Alongside increased desire from consumers for car rental options, the industry faces a number of challenges as it undergoes huge transformation. Emerging business models, disruption of supply chains, the sustainability curve, demand for seamless customer experiences and maintaining agile technology capabilities are key challenges facing the industry today. This is what led to Amadeus and Microsoft’s latest report, Ahead of the Curve: how technology is driving the future of the rental car industry. The report outlines the challenges and demonstrates the key trends and opportunities for car rental companies to adapt for the future of travel. It aims to examine new ways of thinking for the industry to help providers deliver a best-in-class service to the end traveler. The report highlights five top trends that are emerging and shaping the car rental market: Read the full report here: Ahead of the Curve: how technology is driving the future of the rental car industry. Amadeus makes the experience of travel better for everyone, everywhere by inspiring innovation, partnerships and responsibility to people, places and planet. Our technology powers the travel and tourism industry. Inspiring more open ways of working. More connected ways of thinking, centered around the traveler. Our open platform connects the global travel and hospitality ecosystem. From startups to big industry players and governments too. Together, redesigning the travel of tomorrow. We are working to make travel a force for social and environmental good. A collective responsibility to protect and improve the people and places we visit, ensuring travel continues to make positive contribution to our world. We apply innovation to meet new needs, to solve real challenges. Our truly diverse global workforce, made up of 150 nationalities, is passionate about travel and technology. We are an IBEX 35 company, listed on the Spanish Stock Exchange under AMS.MC. We have also been recognized by the Dow Jones Sustainability Index for the last 13 years. Amadeus. It's how travel works better. To find out more about Amadeus, visit www.amadeus-hospitality.com.
The car rental market continues to evolve at a fast pace, and it is both challenging and exciting for the industry, as new players and models enter the space. What is clear from our research is that technology plays a central role in helping traditional and new car rental providers create the experience and travel that consumers want. Research into the future traveler is fascinating: with 70% of Generation Z not having a driver’s license, there is a huge opportunity for rental providers to target the modern traveler. Sustainability is also another rapidly evolving priority for the industry, and through transformation such as MaaS, we can start to unlock new avenues, data, partnerships, and technologies to successfully harness this transformation. Peter Altmann, Vice President, Mobility and Travel Protection, Hospitality, Amadeus
With the advent of Generative AI, car rental providers are gaining more visibility into their entire data ecosystem. This is creating accelerated disruption in everything from improved operational efficiency, increased employee insight to make more informed decisions, to hyper personalized and frictionless experiences for consumers. As we look toward the future of car rental, all facets of the business will have a new passenger in the car assisting everyone at each stage of their own journey. Julie Shainock, Global Leader, Travel and Transport, Microsoft
Contact
Alison Guillot
Email: alison.guillot@amadeus.com
Organization
Amadeus Hospitality
https://www.amadeus-hospitality.com/
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Tollfree: 888-829-8871
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