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Lily Country Club to Implement IDeaS Revenue Management System Ahead of Demand Resurgence
Newly opened Norwegian golf resort partners with industry-leading RMS provider to complete powerful technology stack
9 March 2022


Lily Country Club to Implement IDeaS Revenue Management System Ahead of Demand Resurgence
Lily Country Club to Implement IDeaS Revenue Management System Ahead of Demand Resurgence (source: Lily Country Club)

IDeaS, a SAS company, the world’s leading provider of hotel revenue management software and services, announced today that the Lily Country Club will implement IDeaS Revenue Management System (RMS) at its 507-room Norwegian golf resort—the third largest hotel in the Oslo area.

Since opening in May 2021, the Lily Country Club has fared well with domestic leisure demand but sought an automated revenue solution to expedite its time-consuming pricing processes and maximise revenue ahead of the anticipated return of international travel and group business.

Christopher Gundersen, director of revenue and distribution, Lily Hospitality Group, said: “I’ve used IDeaS at other hotels and knew it was the best solution for Lily Country Club. I am confident IDeaS RMS will help us proactively make the right decisions to maximise revenue possibilities. The automated system is easy to integrate and allows for much more seamless distribution, more reliable forecasting and more accurate pricing out in the market.”

Cheryl Hawksworth, managing director, EMEA, IDeaS, said: “IDeaS is thrilled to partner with the beautiful Lily Country Club. Our automated, industry-leading RMS will be the perfect tool to help their grand resort optimise profitability and productivity ahead of the travel demand boom we expect to see in the coming months.”

About Lily Country Club

With 507 hotel rooms, restaurants, bars, conference rooms and a spa situated 30 minutes from Oslo and 10 minutes from Oslo Airport Gardermoen, Lily Country Club resort offers a unique experience situated next to one of the leading golf courses in Norway. Welcome to Lily Country Club. Your club in the countryside. More info: lilycountryclub.no.

IDeaS, a SAS company, is the world's leading revenue management software and services provider. Combining industry knowledge with innovative data analytics technology, IDeaS creates sophisticated yet simple ways to empower revenue leaders with precise, automated recommendations they can trust. With 35 years of expertise serving hospitality, including hotel, event, and parking clients, IDeaS delivers revenue science to more than 30,000 properties in 164 countries around the world. Results delivered. Revenue transformed. Discover greater profitability at IDeaS.com.

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IDeaS a SAS company
https://ideas.com
8500 Normandale Lake Boulevard, Suite 1200
USA - Minneapolis, MN 55437
Phone: (952) 698-4200
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