Plava Laguna Partners with IDeaS to Automate Revenue Management Processes
Plava Laguna, Croatia, Hotel Parentium (source: Plava Laguna, Coratia)
Plava Laguna, Croatia, Hotel Parentium (source: Plava Laguna, Coratia)
IDeaS, a SAS company, the world’s leading provider of hotel revenue management software and services, announced today that Plava Laguna, a multi-segment, leisure hotel company, selected IDeaS G3 Revenue Management System (RMS) to automate processes and leverage the technology ahead of an anticipated busy summer season. Plava Laguna’s multi-segment portfolio includes hotels, villas, apartment resorts, campsites with pitches, glamping tents and mobile homes. Plava Laguna used the quiet period of the pandemic to evaluate an array of leading RMS providers. They selected IDeaS for its transparency, stability and reliability to consolidate revenue management processes across its large estate and unique accommodation offerings.
Bojana Benazić, head of revenue management, Plava Laguna, said: “As we made this very important decision to streamline our revenue management processes, we knew we would need to partner with a reliable, stable RMS provider. An RMS is a long-term investment, not a short-term solution. The IDeaS team was passionate, knowledgeable and had the experience needed to provide us with the necessary components to ensure our staff has the latest in RMS technology and skills. We look forward to seeing great results as we move into the summer months.”
Cheryl Hawksworth, managing director, EMEA, IDeaS, said: “We are thrilled Plava Laguna has selected IDeaS as their RMS partner. Their multi-segment portfolio is prime for the revenue optimisation and advanced automation IDeaS provides. Our team looks forward to working with Bojana and her dedicated staff to streamline their manual processes and ensure the company sees even greater profitability in the coming years across their estate.”
Plava Laguna is a company backed by more than 60 years of successful operation and development, based on ecological principles and sustainable development, during which it has continually taken a leading position in Croatian tourism. Its accommodation portfolio includes 20 hotels, 10 apartment villages, nine campsites for a total capacity of 16,376 accommodation units.
IDeaS, a SAS company, is the world's leading revenue management software and services provider. Combining industry knowledge with innovative data analytics technology, IDeaS creates sophisticated yet simple ways to empower revenue leaders with precise, automated recommendations they can trust. With 35 years of expertise serving hospitality, including hotel, event, and parking clients, IDeaS delivers revenue science to more than 30,000 properties in 164 countries around the world. Results delivered. Revenue transformed. Discover greater profitability at IDeaS.com.
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