Amadeus’ Demand360® data shows worldwide hotel occupancy increasing from 31% in January 2021 to 46% in April 2021. China and North America are leading the way, recording occupancy levels of 62% and 51% respectively during April 2021. Since the start of the pandemic, hoteliers have had to rethink many aspects of their business to accommodate new safety procedures, cater to changing guest needs and survive in an extremely complex operating environment. New research from Amadeus reveals how the hospitality industry worldwide has adapted, as well as the trends hoteliers think are likely to stay as the industry rebuilds. Amadeus’ Demand360® business intelligence data shows that hotel occupancy levels are now on an upward trajectory . Worldwide occupancy reached 46% in April 2021, up from the low point of just 13% in April 2020. This means that global hospitality occupancy has climbed two-thirds of the way back to pre-pandemic norms of around 70% for this time of year. The data also shows the booking lead time is lengthening, indicating growing consumer confidence to plan ahead. For much of the past year, nearly all reservations across the world were made within 0-7 days of travel. In recent weeks, bookings made on the same day of travel, which are the most problematic for the industry to accommodate, have shrunk globally from 39% the first week of 2021 to 23% the week of April 25, 2021, and 31-60 day bookings increased from 6% the first week of 2021 to 11% the week of April 25, 2021. The Rebuilding Hospitality report incorporates a survey of 688 global hoteliers delivering new insights into current sentiment and plans:
When considering the aspects of the pandemic pivots that will be here for the longer term, the report reveals:
Francisco Pérez-Lozao Rüter, President, Hospitality, Amadeus comments, “The data and trends from this report are intended to draw together insights from hoteliers around the world as we work together as an industry to plan our recovery. With lower restrictions in place, the US market has provided some early indicators of traveler behavior that could help other international hoteliers understand where they are in the stage of their own recovery. One of the key takeaways from our research and report is that technology will play a central role in the recovery of the hospitality industry, as we found globally 41% of hoteliers plan to spend the same or more on IT this year than they did in 2019. At Amadeus, we are committed to investing in our industry and providing the technology that will help hotels to pivot their strategies and power future growth.”
Katie Moro, Vice President of Data Partnerships, Hospitality, Amadeus says, “One year on from the start of the pandemic we are really pleased to see the early indications of traveler confidence and an uptick in some hotel bookings. Now, more than ever, data is so critically important across an entire hotel’s business as it informs not only revenue potential but also marketing strategies, staffing and occupancy profile. We want to help hoteliers understand how all the different pieces of data connect together. Data is the foundation that helps you build a better plan and from there, your property is so much stronger from the ground up.”
The Rebuilding Hospitality report highlights the opportunities for hoteliers to rebuild and thrive in 2021 by combining survey data of 688 hoteliers worldwide with the latest insight from Amadeus’ Demand360® business intelligence solution. The survey was managed by Amadeus and conducted anonymously with global hoteliers in March and April 2021. The report seeks to surface hospitality trends that have defined the industry during the pandemic and the best practice examples and advice on how hoteliers can plan for recovery. To learn more about the data and insights, download the report here.
Methodology
Amadeus surveyed 688 hoteliers across the world in March and April 2021 to capture data for this report.
The report incorporates data from Amadeus’ Demand360®, the industry’s only comprehensive forward-looking business intelligence solution. Trusted by more than 30,000 hoteliers worldwide, Demand360® provides 2 years of historical market data plus one year of forward-looking, on-the-books occupancy data to empower hoteliers to create their most profitable revenue strategies and outperform the competition.
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Contact
Alison Guillot
Email: alison.guillot@amadeus.com
Organization
Amadeus Hospitality
https://www.amadeus-hospitality.com/
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USA
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