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Our Town Hospitality Partners With IDeaS For Greater Profitability, Efficiency And Agility
U.S. hotel group selects proven revenue technology leader to give its independent properties a competitive edge
5 May 2021


Our Town Hospitality Partners with IDeaS for Greater Profitability, Efficiency and Agility
Our Town Hospitality Partners with IDeaS for Greater Profitability, Efficiency and Agility
U.S. Hotel Group Selects IDeaS (source: Our Town Hospitality Group)

IDeaS, a SAS company, the world's leading provider of hotel revenue management software and services, announced today its new partnership with Our Town Hospitality, beginning with the implementation of IDeaS G3 Revenue Management System (RMS) at two of the hotel group's independent properties.

Our Town recognized the importance of implementing an RMS now before demand returns. It selected IDeaS to empower its revenue recovery strategy, adapt as conditions shift and position its hotels to run more profitably and efficiently.

Ken Nason, corporate director of revenue strategy, Our Town Hospitality, said: "IDeaS is the proven leader in the marketplace, and their high-quality service assured us they would be a true partner. When it comes to having an automated RMS, just the amount of time saved making rate changes alone is worth the investment. With IDeaS, we've already seen measurable improvement. January's results were better than last year's, pre-COVID, and we owe that to G3 RMS. The system quickly adjusts to demand and market shifts and provides us with actionable insights, giving us the confidence to make decisions that improve performance."

Garth Peterson, area vice president, Americas, IDeaS, said: "We are honored Our Town Hospitality has selected IDeaS to deliver sophisticated automation and revenue optimization to its independent properties. Ken Nason and his team recognize the essential value an RMS presents for their competitive recovery strategy, and we look forward to delivering on that promise and growing our partnership."

About Our Town Hospitality

Our Town Hospitality manages a diverse portfolio of upscale and upper-upscale independent, lifestyle, soft-branded, and branded hotel properties across the United States. Our leadership team of experienced, industry-best hospitality professionals excels at implementing operational efficiencies, nurturing a thoughtful employee culture, and offering warm, unforgettable guest service that turns moments into memories for our guests and yields positive outcomes for our owners and team members alike.

IDeaS, a SAS company, is the world's leading revenue management software and services provider. Combining industry knowledge with innovative data analytics technology, IDeaS creates sophisticated yet simple ways to empower revenue leaders with precise, automated recommendations they can trust. With 35 years of expertise serving hospitality, including hotel, event, and parking clients, IDeaS delivers revenue science to more than 30,000 properties in 164 countries around the world. Results delivered. Revenue transformed. Discover greater profitability at IDeaS.com.

Contact
Kim Dearborn
Phone: +1 909 455 4316
Email: kim@mfcpr.com

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IDeaS a SAS company
https://ideas.com
8500 Normandale Lake Boulevard, Suite 1200
USA - Minneapolis, MN 55437
Phone: (952) 698-4200
Email: info@ideas.com

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