Responding to continually changing market conditions, Amadeus has expanded the Demand360® solution to include two years of historical market data to complement the most robust level of forward-looking data available in the market today. The combined visibility of 2019, 2020 occupancy and pace data, and 12 months of forward-looking, on-the-books business will deliver unprecedented insight, enabling hoteliers to build strategic recovery plans and capture emerging market demand when travelers begin to fulfill their dreams of wanderlust.
This new expansion of historical insight builds on prior innovations, delivering more comprehensive forward-looking visibility into traveler demographic and segment details, daily occupancy pickup activity, and channel performance. With 36 months of insight, hoteliers gain the clearest picture of the past and current market and competitive set conditions to build an informed business strategy.
"Historically, hoteliers have combined the power of forward-looking insight with comparable year-over-year data. Based on the significant market changes experienced in 2020, hoteliers need to compare multiple years' performance, including a look back to 2019," says Ahmed Youssef, Executive Vice President of Business Intelligence and Data Solutions, Hospitality, Amadeus. "With the breadth and depth of the data available in Demand360®, hoteliers worldwide can access a 36 months picture of actual, on-the-books market data rather than projected forecasts, enabling them to make strategic business decisions and prepare to rebuild their business moving forward."
This complimentary new depth of market insight is immediately available as part of Amadeus' Demand360® solution, a cornerstone of their business intelligence suite.
Amadeus makes the experience of travel better for everyone, everywhere by inspiring innovation, partnerships and responsibility to people, places and planet.
Our technology powers the travel and tourism industry. Inspiring more open ways of working. More connected ways of thinking, centered around the traveler. Our open platform connects the global travel and hospitality ecosystem. From startups to big industry players and governments too. Together, redesigning the travel of tomorrow.
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We apply innovation to meet new needs, to solve real challenges. Our truly diverse global workforce, made up of 150 nationalities, is passionate about travel and technology.
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To find out more about Amadeus, visit www.amadeus-hospitality.com.
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