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Grupo Posadas Partners with ALICE to Standardize Operations Across Their Portfolio of 147 Properties
The ALICE platform will allow Posadas to increase accountability and operational efficiency for all hotels across the eight Posadas brands via a unified and shared technology platform
6 February 2018


Grupo Posadas Partners with ALICE to Standardize Operations Across Their Portfolio of 147 Properties
Grupo Posadas Partners with ALICE to Standardize Operations Across Their Portfolio of 147 Properties

Leading hospitality operations platform ALICE has been selected by Grupo Posadas S.A.B. de C.V., the largest hotel operator in Mexico, to power operations for their portfolio of 147 properties. Uniting all eight of Grupo Posadas' hotel brands with a robust technology platform will support and improve standardization of operations across the group and provide for insights from guest request and staff performance data only possible at scale. This partnership with Grupo Posadas' 147 properties is the largest client partnership for ALICE to date - one which Grupo Posadas is committed to increasing to 300 properties by 2020.

Partnering with ALICE will enable Grupo Posadas to meet three key management goals:

As the only platform available with a guest API and tracking of guest and internal requests, ALICE is uniquely able to help Grupo Posadas consolidate tools, while capturing and reporting on more hotel data. "We built ALICE with the vision of creating efficiencies within a hotel and improving accountability by uniting all staff and all departments with a shared technology. Implementing ALICE at 147 properties and providing Posadas Corporate with a single dashboard for complete visibility into and control of their operations is the pinnacle so far of our platform vision," says ALICE CEO Justin Effron about the new partnership.

Enrique Calderón, Vice President of Hotel Operations at Grupo Posadas, highlighted, "This platform is, without a doubt, a great tool that will support us in the management of each of the hotels we operate; from the measurement and assurance of the objectives of the managers and collaborators, as well as the documentation and resolution of requirements of our guests. With this system, we are not only optimizing our processes, but it will also allow us to provide a better service for the benefit of the company and our owners."

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About Posadas: Posadas Hotels is Mexico's largest and most important hotel operator, with more than 160 hotels and 25,000 rooms in beach and city destinations across the country. With its varied brand portfolio, including Live Aqua, Grand Fiesta Americana, Fiesta Americana, Fiesta Inn, One Hotels and The Explorean by Fiesta Americana, Posadas enjoys international recognition and respect. Posadas has been listed on the Mexican stock exchange (BMV) since 1992. For more information, visit: www.posadas.com.

About ALICE: ALICE has created the first complete communication, cost savings and revenue generation operations platform for hotels, which enhances the guest experience and connects all points within the hotel to simplify guest service - and make it more cost-effective.

Since the company was founded in 2013, ALICE has gained serious traction in the industry, working with many of the world's leading hotel brands, including Two Roads Hospitality, Dream Hotel Group, Grupo Posadas, SIXTY Hotels, NYLO Hotels, and Leading Hotels of the World. For more information, visit http://info.aliceapp.com.

ALICE is hiring Spanish-speaking Sales and Implementation specialists to help us expand our presence in Central and South America. Please visit https://info.aliceapp.com/careers to learn more.

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Marketing Lead
Email: lola.feiger@alice-app.com

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https://www.aliceplatform.com/
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Phone: 212-579-2861
Email: info@aliceplatform.com

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