MINNEAPOLIS -- IDeaS Revenue Solutions, the
leading provider of pricing and revenue management software, services and consulting, today
announced that The Hotel Windsor
Melbourne has seen a nine percent increase in Revenue Per Available Room (RevPAR) in the five
months since adopting IDeaS Revenue Management System (RMS). The Hotel Windsor is a luxury hotel in Melbourne, notable for being Australia's only surviving grand
Victorian 19th century city five star hotel. Considered one of the most outstanding hotels in Melbourne,
The Hotel Windsor has played a significant role in the History of Australia, it was the place where the
Constitution of Australia was drafted in 1898. The Hotel Windsor has 160 luxuriously appointed rooms
and 20 suites to meet the discerning business or leisure traveler's tastes. In adopting IDeaS RMS, The Hotel Windsor has enhanced the hotel's approach to forecasting and
pricing through implementing an advanced automated system that analyzes data and enables the hotel
to make strategic revenue and inventory management decisions. The usage of IDeaS RMS has resulted
in The Hotel Windsor being able to increase its Average Daily Rate (ADR) by four percent along with
growing its occupancy rates by six percent over a five-month period with the first three months of 2014
showing occupancy rates of 94 percent, 95 percent and 96 percent respectively. "The Hotel Windsor has played an important role in Australia's history. Over the years Melbourne has
become an increasingly popular destination for leisure travelers as well as visiting businessmen and
women, this has also seen a steady growth in the amount of upmarket hotels in the city – all of which
has led to high levels of competition," said David Perry, chief executive officer, The Hotel Windsor. "In
order to guarantee that our revenue performance is always being maximized, we needed to ensure
that our forecasting capabilities and revenue management systems were best of breed - which is why
we chose to work with IDeaS." Through working with IDeaS, The Hotel Windsor is able to better manage and maximize its hotels
optimum occupancy, along with having greater insights into group enquires, allowing the hotel to make
informed and accurate revenue impacting decisions. "IDeaS RMS has proven to be very effective for our hotel, increasing the average length of stay for
guests and helping us maximize revenues. IDeaS RMS was so effective that it actually paid for itself
within three months of operation," said Mr. Perry. "The hotel market in Melbourne has become increasingly competitive over the past decade off the back
of strong growth in both domestic and international tourism and increased business travel. This has
meant that it is increasingly important for savvy local hoteliers, like The Hotel Windsor, to have
advanced operating strategies and technologies in place to ensure their ongoing profitability," said
Philip Stanley, regional director of sales, IDeaS."In working with IDeaS, The Hotel Windsor is ensuring
its property is accurately forecasting and quickly setting daily room rates, and ultimately making more
competitive pricing decisions and increasing the bottom line." IDeaS is committed to working closely with hotel organisations throughout the Asia-Pacific region to
support them in reaching their optimal revenue and profit levels by focusing on the development of a
strong revenue management culture. IDeaS, a SAS company, is the world's leading revenue management software and services provider. Combining industry knowledge with innovative data analytics technology, IDeaS creates sophisticated yet simple ways to empower revenue leaders with precise, automated recommendations they can trust. With 35 years of expertise serving hospitality, including hotel, event, and parking clients, IDeaS delivers revenue science to more than 30,000 properties in 164 countries around the world. Results delivered. Revenue transformed. Discover greater profitability at IDeaS.com.
Organization
IDeaS a SAS company
https://ideas.com
8500 Normandale Lake Boulevard, Suite 1200
USA
- Minneapolis, MN 55437
Phone: (952) 698-4200
Email: info@ideas.com
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