IDeaS Revenue Solutions, a SAS
company and the leading provider of pricing and revenue management software,
services and consulting to the hospitality industry, today introduced a series of new
consulting services to help hotels tap into the full revenue potential of their sales and
catering space. Similar to IDeaS' consulting services for rooms, the sales and catering
services follow a specific, three-step methodology for improving a client's revenue
culture, practices and capabilities in sales and catering. "IDeaS has long been committed to helping hotel owners and operators optimize
revenue," said Brian Sterrett, vice president of global sales and marketing, IDeaS.
"Given that for certain hotels group business represents 40 to 60 percent of a hotel's
revenue potential, it's critical that hotels identify ways to maximize this stream. By
bridging the gap between sales and catering and revenue management, these services
will help hoteliers understand how to begin leveraging function space data and pinpoint
areas for improvement." IDeaS' new offering for sales and catering consists of four services and begins with the
Sales and Catering Revenue Opportunity Analysis and Roadmap Development. Created
for organizations with multiple properties, this service is intended to help hotel groups
understand how to optimize their sales and catering processes, standards and
procedures to make data-driven decisions to increase revenue. Conducted by experts
from IDeaS with years of experience in the field, the service consists of a detailed,
thorough review of all processes affecting the client's revenue generation potential.
Combined with IDeaS' Sales and Catering Revenue Management Concepts Workshops,
this lays the foundation for the development of a sophisticated revenue management
approach to sales and catering. The next service in the series is the Sales and Catering
Performance Data Analysis. Using SAS® Analytics, IDeaS analyzes the client's historical,
current and expected business volume and provides the client with a detailed set of
data-driven recommendations for improving performance. The last step in the process
is the Sales and Catering SOP Development service, where IDeaS will support hotel
companies with developing standard operating procedures for effective revenue
optimization within sales and catering. This can be supported by continued performance
data analysis to drive ongoing revenue performance results in sales and catering. "IDeaS' new consulting services will help hoteliers fine-tune their sales and catering
processes to increase revenue and drive total revenue performance," said Sterrett.
"Further, by leveraging data hoteliers already have in their systems, we can use SAS
Analytics to uncover trends that most revenue management companies wouldn't be able
to uncover, thereby helping our clients find additional opportunities for revenue." IDeaS has more than 20 years of experience helping hospitality clients drive better
revenue. As a wholly owned subsidiary of SAS, the leader in business analytics, software
and service, IDeaS applies the most advanced science available to help hoteliers
develop customized and practical strategies that achieve measurable results. For more information about IDeaS, please visit www.ideas.com. IDeaS, a SAS company, is the world's leading revenue management software and services provider. Combining industry knowledge with innovative data analytics technology, IDeaS creates sophisticated yet simple ways to empower revenue leaders with precise, automated recommendations they can trust. With 35 years of expertise serving hospitality, including hotel, event, and parking clients, IDeaS delivers revenue science to more than 30,000 properties in 164 countries around the world. Results delivered. Revenue transformed. Discover greater profitability at IDeaS.com.
Organization
IDeaS a SAS company
https://ideas.com
8500 Normandale Lake Boulevard, Suite 1200
USA
- Minneapolis, MN 55437
Phone: (952) 698-4200
Email: info@ideas.com
Recent News
 IDeaS and Red Sea Global Hospitality Establish Portfolio-Wide Technology Agreement |
|
IDeaS Releases 2026 Hospitality Tech Predictions: AI, Unified Strategies, and Workforce Resilience |
|
Brown Hotels Adopts IDeaS G3 RMS to Drive Smarter Revenue Decisions |
