IDeaS Revenue Solutions, the leading provider of
pricing and revenue management software, services and consulting to the hospitality industry, today
announced that the Sonesta Gwinnett Place Atlanta is implementing the IDeaS Revenue Management System (RMS). The addition of the 426-
room property extends IDeaS' long-standing partnership with Sonesta International Hotels Corporation,
making it the eighth hotel in the Sonesta portfolio to deploy the IDeaS RMS. Sonesta will use the
automated system to streamline revenue management processes and increase profitability for the hotel,
which opened under the Sonesta name and brand in the spring of 2013. "The IDeaS RMS will allow us to track competitors' rates more effectively and efficiently, and improve
the recommendations for yielding and maximizing RevPAR," said Barth Leins, Vice President of Revenue
and Distribution, Sonesta. "The IDeaS RMS is the most sophisticated revenue management system this
hotel has ever used, and as a result, we're looking forward to seeing improved operational efficiency
and considerable lift." Sonesta Gwinnett Place Atlanta is the fifth full-service domestic hotel added to the Sonesta portfolio in
the past year, bringing its total number of U.S. hotels to 25. By deploying the IDeaS RMS, the hotel's
revenue management team will have more reliable, up-to-date market information at their fingertips,
making it easier to optimize demand and increase revenue at the property. "We plan to add many more hotels to our U.S. portfolio over the next five years," Leins added. "As we
continue to grow, IDeaS will be a key tool for helping us effectively manage our channels, capitalize on
periods of high demand and make smarter decisions about how we yield." "We're proud to continue our collaborative relationship with Sonesta as they grow their portfolio in the
U.S. and abroad," said Jane Stampe, Managing Director, Americas, IDeaS. "By deploying the IDeaS RMS,
Sonesta is better equipped to achieve each of its hotel's pricing and revenue goals." For more information about IDeaS, please visit www.ideas.com. About Sonesta Discover Sonesta Hotels & Resorts in Baltimore, Boston, Hilton Head Island, Houston, Miami, New
Orleans, Philadelphia, Panama, Sint Maarten (2), Chile (3), Colombia (4), Ecuador, Peru (7), and Egypt
(13). Sonesta ES Suites is an extended stay hotel brand managed by Sonesta. Each property features
rooms with a dynamic work area designed for today's traveler, locally inspired food and beverage and
flexible common space for connecting with others. You will find Sonesta ES Suites in Andover MA,
Atlanta GA, Auburn Hills MI, Burlington MA, Charlotte NC, Columbia MD, Dublin OH, Flagstaff AZ, Houston
TX, Orlando FL, Parsippany NJ, Princeton NJ, Malvern PA, Myrtle Beach SC, St. Louis MO, Schaumburg
IL and Somerset NJ. For more about the Sonesta Collection, visit Sonesta.com or call +1.617.315.9100
or 800.Sonesta (800.766.3782) in the U.S. and Canada. IDeaS, a SAS company, is the world's leading revenue management software and services provider. Combining industry knowledge with innovative data analytics technology, IDeaS creates sophisticated yet simple ways to empower revenue leaders with precise, automated recommendations they can trust. With 35 years of expertise serving hospitality, including hotel, event, and parking clients, IDeaS delivers revenue science to more than 30,000 properties in 164 countries around the world. Results delivered. Revenue transformed. Discover greater profitability at IDeaS.com.
Organization
IDeaS a SAS company
https://ideas.com
8500 Normandale Lake Boulevard, Suite 1200
USA
- Minneapolis, MN 55437
Phone: (952) 698-4200
Email: info@ideas.com
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