Hotel Technology Next Generation

As leaders in hotel management services, New Hampshire-based Colwen Hotels oversees a portfolio of 23 Marriott, Hilton and independent properties across the New England states. With a mission statement of "Our standard of excellence is defined by an empowered team that constantly works to improve guest, associate, and owner satisfaction," Colwen Hotels turned to Newmarket^® International, Inc. for the comprehensive, market leading Hospitality Relationship Management^™ (HRM^™) system, Delphi^®.fdc, to manage their group sales and events.

The Need for an Enterprise View
"We were looking for a solution that is robust and can grow with us," says Felice Kreitman, Vice President of Sales & Marketing for Colwen Hotels. Beyond the limited capabilities of their current solution, Colwen Hotels requires complete enterprise capabilities for ownership to use at the corporate level while allowing regional directors access at their multiple property locations.

"The benefit with the Newmarket Delphi.fdc solution is the enterprise view that allows bookings to be recognized with growing potential across our entire portfolio," Kreitman states. "A sales manager in one market will now be able to understand the complete value of an account anywhere in the country."

Delphi.fdc, an application of the Newmarket HRM Cloud, provides this powerful functionality for sales and catering, account and contact management, along with reporting and analysis to drive revenue, increase operational efficiency, and improve guest satisfaction.

"Delphi.fdc will give us the ability to track activities and bookings – to basically access all the contributions from our sales & marketing and revenue managers, especially group ceilings and rate strategies," notes Kreitman. "Hotel sales people are making decisions on the fly with group bookings. Delphi.fdc will help them make smart business decisions with quick access to account information, contact data, and booking history as well as group sales strategy components."

Staying Current with Cloud Technologies
Beyond the enterprise capabilities of Delphi.fdc, the expansive and stable Force.com platform of the natively built application provides cutting-edge appeal to Colwen Hotels. As a cloud-based, Software as a Service solution, Delphi.fdc continues to provide streamlined and secure technologies that keep Newmarket International as a leader in the hospitality technology industry.

"Delphi.fdc is the latest and best technology available, showing that Newmarket International is always on the forefront of emerging technologies." Kreitman adds, "Partnering with Newmarket International will automatically keep us up-to-date on the highest level and most stable technology platform, so our business always stays current."

With Delphi.fdc, the benefits of cloud technologies through Salesforce can reach even further for Colwen Hotels with such options as expanded search and view capabilities, customizable reporting, mobile flexibility, and more. Every feature of Delphi.fdc is available to its users from any computer, anywhere in the world via Web browser. And thanks to the flexible Force.com platform, customers can enable the functionalities of Delphi.fdc to scale with their business growth and needs, making it an ideal solution for Colwen Hotels.

Neighbors in Hospitality Deliver Excellence
"The fast paced development of Delphi.fdc created the attraction for us to partner with Newmarket International, a fellow progressive hospitality company with New England roots," Kreitman says. "Their reputation in our industry for providing the highest level of products and services is a perfect match with our business philosophies."

Newmarket International agrees. "It is with great excitement that we look forward to visiting all of the nearby Colwen Hotels properties and personally seeing Delphi.fdc being put into action," states Jeff Hiscox, President & CEO for Newmarket International. "As our neighbors in hospitality, we look forward to a mutually rewarding, ever expanding relationship with Colwen Hotels."

About Colwen Hotel Management

Colwen Hotel Management oversees the management of numerous hotel properties throughout the country, directs all activities within the properties, and maintains standards set by Marriott International and Hilton Hotels Corporation. Colwen has a well-rounded management group, solid philosophies and principles, and goals they can accomplish through service to their customers, associates, and owners. More information: www.colwenhotels.com.

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Contact
Marty Denning
Director, Marketing and Business Development
Phone: 603-430-6718
Email: MDenning@newmarketinc.com