Hotel Technology Next Generation

PORTSMOUTH, NH – NOVEMBER 2, 2011 – NEWMARKET® INTERNATIONAL, INC. (www.newmarketinc.com), today announced that it has acquired LIBRA ONDEMAND (www.libraondemand.com), a leading cloud based CRM (Customer Relationship Management) system designed to meet the needs of global hospitality. The purchase will extend the value and benefits of NEWMARKET INTERNATIONAL'S products and services.

The purchase of LIBRA ONDEMAND fits into NEWMARKET INTERNATIONAL'S strategy to provide the most complete sales solutions across hotels and venues of all levels of complexity and worldwide.

The acquisition of LIBRA ONDEMAND is highly complementary to our existing solution set,‖ says Jeff Hiscox, President and Chief Executive Officer at NEWMARKET INTERNATIONAL. ―Both NEWMARKET INTERNATIONAL and LIBRA ONDEMAND have recognized the benefits of delivering a true cloud-based delivery model on top of the Force.com platform from Salesforce.com®. Combined, the companies now offer hospitality business services for Above Property Sales, Property Sales, Clustered Sales, Loyalty Management, and Marketing Automation.

"We are so excited to join the NEWMARKET INTERNATIONAL team," stated Gregg Hopkins, President of LIBRA ONDEMAND. "The acquisition of LIBRA ONDEMAND by NEWMARKET INTERNATIONAL is a natural fit for us-to combine our teams and bring to market new, innovative, and unrivaled cloud-based solutions for hospitality and our mutual customers. It's also great to partner with the market-leader in hospitality groups and meetings, NEWMARKET INTERNATIONAL."

Hopkins will join NEWMARKET INTERNATIONAL, continuing as President, LIBRA ONDEMAND, a division of NEWMARKET INTERNATIONAL, INC. Hopkins will manage all aspects of LIBRA ONDEMAND's business, and LIBRA ONDEMAND will continue to maintain operations and service existing customers out of their headquarters in Celebration, Florida, a suburb of Orlando.

About Libra OnDemand Libra OnDemand LLC
is a leading Software-as-a-Service (SaaS) provider of hospitality solutions natively built using cloud technologies. The comprehensive Libra OnDemand Hospitality Management System provides a suite of subscription based, easy to use, web applications: CRM & Email Marketing; Concierge Desk; Sales, Groups & Events; and, Loyalty & Rewards. Additionally, Libra Portals offers Libra Customer Portal (custom designed, consumer-facing websites) and Libra HMS Portal (mobile device accessible, employee collaboration tools). For more information about Libra OnDemand, contact info@libraondemand.com or visit the website www.libraondemand.com.

Amadeus makes the experience of travel better for everyone, everywhere by inspiring innovation, partnerships and responsibility to people, places and planet.

Our technology powers the travel and tourism industry. Inspiring more open ways of working. More connected ways of thinking, centered around the traveler. Our open platform connects the global travel and hospitality ecosystem. From startups to big industry players and governments too. Together, redesigning the travel of tomorrow.

We are working to make travel a force for social and environmental good. A collective responsibility to protect and improve the people and places we visit, ensuring travel continues to make positive contribution to our world.

We apply innovation to meet new needs, to solve real challenges. Our truly diverse global workforce, made up of 150 nationalities, is passionate about travel and technology.

We are an IBEX 35 company, listed on the Spanish Stock Exchange under AMS.MC. We have also been recognized by the Dow Jones Sustainability Index for the last 13 years.

Contact
Marty Denning
Director, Marketing and Business Development
Phone: 603-430-6718
Email: MDenning@newmarketinc.com