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IDeaS Revenue Optimization, the leading provider of revenue management software, services and consulting, today released results from a survey of hospitality industry revenue management professionals conducted at its Client Summit, held at the Jumeriah Essex House Hotel in New York, NY. Revenue management professionals from the world's top hotel brands attended the event, which spanned two days and was designed to bring IDeaS' clients together to share best practices and enhance their use of the IDeaS V5i On-Demand Revenue Management solution.

To achieve a deeper understanding of the organizational culture surrounding its clients, IDeaS polled attendees regarding their role as revenue managers and their opinions surrounding key industry, economic, and social media issues.

"Regardless of where our clients find themselves in their revenue management lifecycle, our goal is to drive better revenue," said Linda Hatfield, vice president of product management, IDeaS. "As the economic environment continues to present unexpected challenges, it's not just about technology anymore. We're proud to address every unique challenge from a software, service and consulting perspective."

More than 90 revenue management professionals were surveyed throughout the 2-day event. Key survey findings include:

• 63 percent of respondents indicated that an increase in revenue would most likely be driven by rates, versus occupancy.
• Most of the respondents, 87 percent, said that their hotel or brand was active on social networking sites. Of that group, more than 60 percent are on 2-3 sites, with Facebook and Twitter being the top sites.
• 7 percent of respondents believe managing the social network and resulting data is a marketing function over revenue management or sales.
• 58 percent of respondents revealed that their hotels are experiencing declining ancillary revenue.

IDeaS, a SAS company, is the world's leading revenue management software and services provider. Combining industry knowledge with innovative data analytics technology, IDeaS creates sophisticated yet simple ways to empower revenue leaders with precise, automated recommendations they can trust. With 35 years of expertise serving hospitality, including hotel, event, and parking clients, IDeaS delivers revenue science to more than 30,000 properties in 164 countries around the world. Results delivered. Revenue transformed. Discover greater profitability at IDeaS.com.

Contact
Star Bazella
Marketing Manager
United States - Minneapolis, Phone: +1 952 698 4200
Fax: +1 952 698 4299
Email: star.bazella@ideas.com

Organization
IDeaS a SAS company
https://ideas.com
8500 Normandale Lake Boulevard, Suite 1200
USA - Minneapolis, MN 55437
Phone: (952) 698-4200
Email: info@ideas.com

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