IDeaS Revenue Optimization, the leading provider of hospitality revenue management solutions and services, today announced that Michigan-based Four Winds Casino Resort has deployed the IDeaS V5i On-Demand Revenue Management solution. Four Winds uses the IDeaS V5i forecasting and decisions to better understand guest and player values, allowing it to assess its market more efficiently and accurately. This allows Four Winds to save money and time by being more targeted in its marketing approach, leading to increased Last Room Value (LRV) and improved company-wide profits. "We sleep better at night knowing that IDeaS V5i is forecasting the future and suggesting the healthiest rates for our hotel," said Ray Stacy, yield analyst, Four Winds Casino Resort. "In particular, we have found a significant benefit in the use of the Floor Override feature, which gives us the flexibility to position our Best Available Rate (BAR) accurately and efficiently." Four Winds Casino Resort implemented the IDeaS V5i solution equipped with Floor Override, the Best Available Rate (BAR) module, Group Pricing and Evaluation, and Last Room Value (LRV) features. IDeaS V5i is offered via Software as a Service (SaaS) and can include customized functionality specific to the player value needs of casinos like Four Winds. "IDeaS considers total customer value, not just one-dimensional revenue management, when evaluating the needs of hotel and independent casino clientele," said Ryan MacLagan, client relationship manager, IDeaS. "By installing IDeaS V5i, Four Winds can anticipate a satisfying increase in revenue and a confident, strong revenue management culture backed by proven science."
About Four Winds Casino Resort | Four Winds Casino Resort is owned by the Pokagon Band of Potawatomi Indians and is located at 11111 Wilson Road in New Buffalo, Mich. Managed by Lakes Entertainment, Inc., the resort offers 130,000 square feet of gaming with 3,000 slot machines and a large selection of table games including poker. It also features four restaurants, entertainment bars and retail venues, and a 165-room hotel, making it a premier destination resort for Midwest tourism. Please play responsibly. You must be 21 years of age to gamble. More information can be found at www.fourwindscasino.com.
IDeaS, a SAS company, is the world's leading revenue management software and services provider. Combining industry knowledge with innovative data analytics technology, IDeaS creates sophisticated yet simple ways to empower revenue leaders with precise, automated recommendations they can trust. With 35 years of expertise serving hospitality, including hotel, event, and parking clients, IDeaS delivers revenue science to more than 30,000 properties in 164 countries around the world. Results delivered. Revenue transformed. Discover greater profitability at IDeaS.com.
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Email: star.bazella@ideas.com
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