"As the landscape of travel booking continues to evolve, IDeaS remains committed to providing solutions that leverage the industry's latest consumer booking technologies," said Linda Hatfield, Vice President of Marketing and Product Management, IDeaS. "Integrating with JackRabbit allows IDeaS clients to directly connect with current and prospective guests, increasing occupancy and maximizing revenues."
Helping visitors find lodging in local markets, BookDirect™ provides a comprehensive feature set for approximately 200 DMO websites, increasing direct bookings and local occupancy rates for IDeaS' hotel clients. BookDirect™ will quote website visitors an average nightly rate for a given arrival date and length of stay through the IDeaS V5i system. Before completion of the booking, guests will be directed to the hotel's website to enter detailed personal information.
"Our partnership with IDeaS is a testament to our commitment to improve the functionality and usability of technology for the hospitality industry while making it even easier for travelers to find and book their next hotel stay," said Andrew Van Luchene, President and CEO of JackRabbit Systems, Inc. "Through collaborative partnerships with leading companies like IDeaS, we can continue to bring increased exposure on high-traffic DMO websites for lodging properties everywhere."
About JackRabbit Systems and BookDirect™
JackRabbit Systems develops online travel software for destination and travel portal websites. The BookDirect™ search engine from JackRabbit is designed to improve website functionality and usability in order to enhance the visitor's experience and increase room nights in the selected destination on city and state tourism (DMO) websites in North America. Consumers enter dates into the engine to search for rates and availability for rooms and then click to book directly with the lodging properties, rather than an online travel agent. By linking consumers directly to lodging properties to complete their bookings, the BookDirect™ search engine creates the best consumer experience for booking rooms that leaves the most profit with the lodging property. Over 400,000 consumers a month use the BookDirect engine that is embedded on over 200 city and state tourism websites. For more information, visit www.JackRabbitSystems.com.
IDeaS, a SAS company, is the world's leading revenue management software and services provider. Combining industry knowledge with innovative data analytics technology, IDeaS creates sophisticated yet simple ways to empower revenue leaders with precise, automated recommendations they can trust. With 35 years of expertise serving hospitality, including hotel, event, and parking clients, IDeaS delivers revenue science to more than 30,000 properties in 164 countries around the world. Results delivered. Revenue transformed. Discover greater profitability at IDeaS.com.
