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Prairie Band Casino Selects IDeaS Revenue Optimization to Maximize Player and Room Revenue
12 May 2010

IDeaS Revenue Optimization, the leading provider of pricing, forecasting and optimization solutions and services, today announced that Kansas-based Prairie Band Casino has deployed IDeaS V5i Revenue Management solution via Software as a Service (SaaS). Prairie Band chose IDeaS' unique pricing tools to maximize company-wide profits and better capture business opportunities during peak demand.

"As a casino, we operate in a destination market and see a cyclical pattern within our business. We chose IDeaS V5i to further maximize the value of demand during heightened travel times," said Stephen Ortiz, Director of Marketing, Prairie Band Casino. "Implementing the IDeaS V5i solution has heightened our confidence level and made us better business operators by providing us with the data detail necessary to forecast our hotel each month. This elevated view of our demand system helps further our understanding about what our opportunities are during peak times."

The IDeaS V5i solution is fully integrated with Prairie Band's Agilysys Property Management System (PMS) and provides casino-specific features; including Last Room Value (LRV), Best Available Rate (BAR) and Overbooking. Each feature produces outputs that are recalculated several times each day and are passed across the interface to the PMS system.

"We have a unique understanding of the needs of our casino hotel clients. IDeaS' science accounts for not just the optimization of room revenue but also for the successful accommodation of gaming players to ultimately yield the greatest overall profit to the business," said Ryan MacLagan, Client Relationship Manager, IDeaS. "There are significant benefits that Prairie Band can gain through employing our revenue management methodologies to ensure that player value and room revenues are maximized."

About Prairie Band Casino | Prairie Band Casino & Resort has been providing gaming excitement to residents in Northeast Kansas and beyond since January of 1998. Owned and operated by the Prairie Band Potawatomi Nation, Prairie Band Casino & Resort is located on tribal land just north of Topeka, Kansas. The casino offers over 1,000 slot machines and over 30 table games including live Poker, Blackjack, Craps, Roulette and more. The property also offers 297 luxurious hotel rooms, three delicious dining options, a 67 space state-of-the-art RV Park and a 12,000 square foot Convention Center.

Voted Best Casino for 12 years in a row, Prairie Band Casino & Resort offers the gaming excitement and great service that will make your visit a memorable one. For more information about Prairie Band Casino & Resort, visit www.pbpgaming.com.

IDeaS, a SAS company, is the world's leading revenue management software and services provider. Combining industry knowledge with innovative data analytics technology, IDeaS creates sophisticated yet simple ways to empower revenue leaders with precise, automated recommendations they can trust. With 35 years of expertise serving hospitality, including hotel, event, and parking clients, IDeaS delivers revenue science to more than 30,000 properties in 164 countries around the world. Results delivered. Revenue transformed. Discover greater profitability at IDeaS.com.

Contact
Star Bazella
Marketing Manager
United States - Minneapolis, Phone: +1 952 698 4200
Fax: +1 952 698 4299
Email: star.bazella@ideas.com

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IDeaS a SAS company
https://ideas.com
8500 Normandale Lake Boulevard, Suite 1200
USA - Minneapolis, MN 55437
Phone: (952) 698-4200
Email: info@ideas.com

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