IDeaS Revenue Optimization, the leading provider of pricing, forecasting and optimization solutions and services, announced today that the company's industry-leading IDeaS V5i Revenue Management System has been adopted by Marina Bay Sands in Singapore.
Marina Bay Sands is a premier integrated entertainment destination in Singapore; which includes convention and exhibition facilities, a luxury hotel, the breathtaking rooftop Sands SkyPark, celebrity-chef restaurants, theatres debuting with the The Lion King, a casino and a museum. IDeaS was selected to fulfill Marina Bay Sands' revenue management needs based on the company's depth and breadth of integrated revenue management solutions, combined with its 13-year operating history in the Asia-Pacific region and strong local support teams experienced in the gaming and hospitality sectors. "Apart from our technology and service, a big differentiator for us in this project is our owning company SAS Institute -- who has a strong track record in Casinos and the associated analytics. Through the combination of IDeaS and SAS technologies, Marina Bay Sands is gaining a powerful, unified offering not available from a multi vendor approach," said Grahame Tate, Managing Director of IDeaS Asia Pacific. "Revenue optimization will be performed across the many different businesses that exist within the Marina Bay Sands Singapore Integrated Resort. All of these strategies will be interlinked to ensure that revenue and profitability levels are met across the whole business." Marina Bay Sands also will use the SAS® Customer Intelligence software platform. SAS Customer Intelligence supports business efforts to grow revenue through customer value management, by improving marketing performance and helping to attract and retain profitable customers. IDeaS and SAS are committed to working closely with gaming and hotel organizations throughout the APAC region, supporting them in reaching their optimal revenue and profit levels through an integrated approach to marketing and revenue management. About SAS SAS is the leader in business analytics software and services, and the largest independent vendor in the business intelligence market. Through innovative solutions, SAS helps customers improve performance and deliver value by making better decisions faster. SAS gives you THE POWER TO KNOW®. (see on www.sas.com) IDeaS, a SAS company, is the world's leading revenue management software and services provider. Combining industry knowledge with innovative data analytics technology, IDeaS creates sophisticated yet simple ways to empower revenue leaders with precise, automated recommendations they can trust. With 35 years of expertise serving hospitality, including hotel, event, and parking clients, IDeaS delivers revenue science to more than 30,000 properties in 164 countries around the world. Results delivered. Revenue transformed. Discover greater profitability at IDeaS.com.
Contact
Star Bazella
Marketing Manager
United States - Minneapolis, Phone: +1 952 698 4200
Fax: +1 952 698 4299
Email: star.bazella@ideas.com
Organization
IDeaS a SAS company
https://ideas.com
8500 Normandale Lake Boulevard, Suite 1200
USA
- Minneapolis, MN 55437
Phone: (952) 698-4200
Email: info@ideas.com
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