IDeaS Revenue Optimization, the leading provider of pricing, forecasting and optimization solutions and services, today announced that Grove Park Inn has chosen IDeaS V5i, a unique forecasting and pricing tool, to optimize revenue and profit in the historical Asheville, NC resort. "Like a lot of luxury resorts who are facing challenges with their group business these days, we need to understand our changing group patterns more than ever, and embrace dynamic BAR pricing to capture the individual leisure guest who is still travelling," said Dawn Barozzini, revenue analyst, Grove Park Inn. "IDeaS V5i is definitely going to help us embrace these new business practices and build a stronger revenue management culture." Terry Price, Grove Park Inn's executive IT manager, who also serves as global vice president of Hospitality Financial and Technology Professionals (HFTP), added, "We were pleased with IDeaS' willingness and ease of integrating with our new Cenium Property Management System (PMS), as well as their existing alliance with our Central Reservation System (CRS) provider, Preferred Hotels and Resorts. We feel we have attained the perfect mix of cutting edge technology platforms, supported by years of experience." The Grove Park Inn will soon deploy the IDeaS V5i revenue management solution; equipped with forecasting capabilities, the Best Available Rate (BAR) module, and the Group Pricing module; and deployed via IDeaS' Software as a Service (SaaS) application, guaranteeing small upfront costs and easy implementation. "We recognize our clients' need to have a reliable view to the future in today's competitive market," said Bernard Ellis, managing director for Americas, IDeaS. "By cultivating a strong revenue management culture and installing the IDeaS V5i world-class technology, Grove Park can anticipate a satisfying increase in revenue and a sharper eye on the competition."
About The Grove Park Inn Resort & Spa | The Grove Park Inn Resort & Spa is a four-diamond resort overlooking Asheville's skyline and the Blue Ridge Mountains. Built in 1913, the Inn is on the National Register of Historic Places and a member of Historic Hotels of America and among Travel + Leisure's Top five Spa Resorts in the United States. Amenities include a world-class spa, Club Floor, award winning fine dining, Donald Ross golf course, tennis, swimming, sports complex, retail shops, nightly entertainment and children's programs. For information on Grove Park Inn Resort & Spa go to: http://www.groveparkinn.com
IDeaS, a SAS company, is the world's leading revenue management software and services provider. Combining industry knowledge with innovative data analytics technology, IDeaS creates sophisticated yet simple ways to empower revenue leaders with precise, automated recommendations they can trust. With 35 years of expertise serving hospitality, including hotel, event, and parking clients, IDeaS delivers revenue science to more than 30,000 properties in 164 countries around the world. Results delivered. Revenue transformed. Discover greater profitability at IDeaS.com.
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