IDeaS, the leading provider of hospitality revenue management and optimization solutions and one of America’s fastest growing technology companies, announced today that Firmdale Hotels, pioneers of the boutique hospitality concept, has installed IDeaS V5i On-demand revenue management solution at the award winning Haymarket Hotel. It is the fourth installation in London for Firmdale this year.
“With IDeaS we were looking for ways to balance our needs for strategic forecasting and better capture more valuable longer staying guests, against our guest’s expectations of superior service in a hotel of unique looks and style and un-hinged availability. We succeeded in our desire to cleanly deploy strategic guest optimization in our first IDeaS installation at The Soho Hotel and experienced a significant revenue increase. We feel well positioned for the future growth expected by installing IDeaS’ revenue management system in additional hotel locations. ” said Carrie Wicks, Operations Director for Firmdale Hotels. Since 1985, Firmdale has owned, designed, built and marketed individually-designed boutique hotels throughout London. “As we came to understand the business goals of Firmdale Hotels, we were able to present a solution that helped them balance the demand at various price points against the diverse inventory of the hotels.” said Guy Barnes, Major Account Manager for IDeaS. “IDeaS’ revenue management system provides us the ability to make valuable length of stay decisions ensuring that the best rate is achieved for maximum revenue potential. “What’s more, with IDeaS’ integration to both our PMS and CRS we are reassured that our customers have rate parity however they choose to book with us”, added Carrie Wicks. “IDeaS today has over 50 of the key hotels in London installed and over 400 hotel clients in UK” adds Uli Pillau, IDeaS Managing Director for EAME. “Our objective has always been to provide a long term value for customers using our next generation Revenue Management and Optimization solution, and IDeaS provides forecasting, optimization and pricing to these hotels on a daily basis”. Key Product Highlights: IDeaS in use at Firmdale Hotels
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Contact
Star Bazella
Marketing Manager
United States - Minneapolis, Phone: +1 952 698 4200
Fax: +1 952 698 4299
Email: star.bazella@ideas.com
Organization
IDeaS a SAS company
https://ideas.com
8500 Normandale Lake Boulevard, Suite 1200
USA
- Minneapolis, MN 55437
Phone: (952) 698-4200
Email: info@ideas.com
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