Hotel Technology Next Generation

BDL Sales & Marketing Director, Nikhil Gupta expected that the new system will enable BDL to boost revenue and profits by linking the sales and management systems of its hotel group for seamless cross selling of rooms and facilities. Sales managers at each property will be able to instantly refer customers to the appropriate partner properties based on the specific needs of the inquiring meeting planner. BDL anticipates it will capture a larger share of proposed business through faster response to group inquiries while streamlining the management and delivery of services.

BDL Management is one of the most influential IHG franchisees in the U.K., with a growing portfolio of hotels. The firm's agreement with Newmarket involves four key BDL properties: The Crowne Plaza London Docklands, the Crowne Plaza Marlow, the Holiday Inn London Heathrow, and the proposed Holiday Inn London Chessington, which is due to open early summer 2007. The deployment will integrate all four hotels with IHG's Central Reservations Office, a critical advantage in capturing leads to be sent from IHG instantly and electronically.

In addition to powerful cross-property integration the Newmarket Delphi Multiple Property Edition (DMPE) suite will help increase revenues and sales for BDL's Group, Meeting and Events business. The company expects to see significant ROI from automating sales, catering, and meeting planning activities on the advanced Delphi platform. Greg Place, Managing Director of BDL, cites sophisticated decision support, online scheduling, and transaction and property tracking as key functions of the DMPE suite.

Delphi Multi-Property Edition is Newmarket International’s sales and catering solution for multiple properties. With Multi-Property Edition property groups get instant, on-screen room and meeting space availability and full property detail for every hotel within the cluster. Delphi MPE improves customer service and sales productivity, and enables hotels to cross-sell within a single system.

About BDL Management Ltd.
BDL Management Ltd is the management arm of the business and has opened and operated a portfolio of twenty hotels to date. BDL seeks further management contracts with developers and investors. BDL Management offers a range of contracts from standard turnover and profit contracts to part equity joint ventures. BDL is in a position to offer skills in project feasibility and development, hotel launch support, hotel management skills, revenue and sales and marketing management, human resources, food and beverage planning and control, and property management.

BDL Hotel Group owns and operates a number of branded hotels at key business and leisure locations in the UK and was incorporated in 1997 with the purpose of developing and operating hotels in the limited service sector. Its mission is to deliver above average returns on investment to shareholders and investors and to drive above average profits from its management contracts.

About Newmarket International
Newmarket International, Inc. () is the leader in delivering sales, group catering and banquet software solutions to the global hospitality and entertainment industries. Newmarket International’s suite of business solutions can be found in hotels, casinos, restaurants, visitor bureaus, meeting arenas and convention centers throughout the world. Newmarket International has over 70,000 users worldwide, with over 7,500 installations in 92 countries. Newmarket International is headquartered in Portsmouth, New Hampshire, with international offices in Barcelona, London, Shanghai, Singapore and Sydney.

Newmarket is the registered trademark of Newmarket International, Inc. MeetingBroker is a service mark of Newmarket International, Inc.

Contact
Traci Gere
Director of Marketing
Phone: (603) 436-7500
Email: tgere@newmarketinc.com