Hotel Technology Next Generation

Newmarket International, Inc. Announces the Delphi® Sales Advantage Product Release at HITEC 2006

19 June 2006

Portsmouth, New Hampshire | ewmarket International, Inc., the leader in hospitality sales and catering software, will announce the release of the Delphi® Sales Advantage at the HITEC 2006 hospitality technology trade show in Minneapolis, MN. Representing the culmination of a leading-edge redesign effort, the Delphi Sales Advantage release delivers an improved feature set and integrates Newmarket’s flagship products into a powerful application suite.

The Delphi Sales Advantage incorporates: ß Delphi® 9.4, the newest version of the Delphi sales & catering application ß Delphi Diagrams™ 5.2, the newest version of Newmarket’s intuitive vector-based event setup and room diagramming product ß MeetingBrokerSM, the innovative online lead management system that prioritizes and customizes lead response and comprehensively tracks results ß eProposal™, the innovative tool for creating attractive rich media proposals

Hospitality, entertainment, and gaming enterprises will benefit from enhanced sales performance provided by the improved user experience. Delphi 9.4 includes powerful new capabilities in navigation, planning, activity tracking, reporting, visualization, security, and data synchronization. Two-way integration with Delphi Diagrams and MeetingBroker improves the tracking of event details and changes, along with the management of proposal flows across multiple channels, supporting the delivery of a seamless customer experience from start to finish.

“Delphi 9.4 delivers on our commitment to make our customers more competitive and win more business,” said Sean O’Neill, Newmarket’s President and Chief Executive Officer. “The Delphi Sales Advantage provides the essential feature set to close business in an easy-to-use, intuitive, integrated environment. Delphi Sales Advantage will become the new standard for sales and marketing technology for the hospitality industry.”

Specific features of the new Delphi Sales Advantage release include:

Interface Enhancements: Delphi 9.4 presents users with a user-friendly, desktop-like environment, using standard Microsoft and Internet design protocols. The system also integrates with Microsoft® Outlook so that users can easily manage their accounts, contacts and activities.
Ease of Use: Integration with Delphi Diagrams assures automatic updates of changes made to banquet event orders in Delphi or in Delphi Diagrams. A multitude of new usability features in Delphi Diagrams make it easier for users to create comprehensive event setup diagrams.
Better Reporting: Integration with MeetingBroker ensures that customers have the ability to report on the lifecycle of a booking from RFP to pickup.
Improved Security: Windows Authentication enables single sign-on with the user’s network credentials.

According to Richard Bibbins, Newmarket’s Chief Technology Officer and Vice President of Product Development, “Delphi Sales Advantage is a direct response to the market’s need for an expanding array of applications accompanied by easy, low cost implementation and integration with other products. Delphi represents the core of that virtual suite. It’s what our customers want, and we will continue to respond.”

About Newmarket International: Newmarket International, Inc. (www.newmarketinc.com) is the leader in delivering sales, group catering and banquet software solutions to the global hospitality and entertainment industries. The Delphi® suite of business solutions can be found in hotels, casinos, visitor bureaus, meeting arenas and convention centers throughout the world. Newmarket International has over 70,000 users worldwide, with over 5,000 installations in 69 countries. Newmarket International’s headquarters is located in Portsmouth, New Hampshire, with international offices in Barcelona, London, Shanghai, Singapore and Sydney.

Newmarket and Delphi are the registered trademarks of Newmarket International, Inc., Delphi Diagrams is a trademark of Newmarket International, Inc., MeetingBroker is a service mark of MeetingBroker, Inc., eProposal is a trademark of Cendyn, and Microsoft is a registered trademark of Microsoft Corporation.

Contact
Malli Gero
Gero Communications
Phone: (617) 277-1675
Email: mgero@gerocom.com

Organization
Amadeus Hospitality
https://www.amadeus-hospitality.com/
75 New Hampshire Avenue
USA - Portsmouth, NH 03801
Tollfree: 888-829-8871
Phone: 1 603 436 7500
Email: info@amadeus-hospitality.com

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