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Kempinski Hotels Moves to the Next Generation Revenue Optimization with IDeaS ASP
One of Europe's oldest luxury hotel groups, Kempinski combines its 100 year tradition of hospitality with the latest and most sophisticated revenue optimization technology solution
5 February 2006

IDeaS, the leading provider of revenue optimization solutions and one of the industry's fastest growing technology companies has announced that Kempinski, the international luxury hotel group renowned for its collection of distinctive properties, has deployed IDeaS V5i ASP Revenue Optimization solution at several of its key hotels. Kempinski has had close ties with IDeaS for many years, having used IDeaS Enterprise solution successfully for more than 6 years, but decided to shift to IDeaS ASP product to employ the benefits of IDeaS Best Available Rate functionality and integration with Rate Shopper price recommendations.

"We had considered the pros and cons of shifting the application for some time. We have had a long and highly productive relationship with IDeaS for many years, and we have been very happy with the results we achieved with IDeaS enterprise product," said Gerald Haberhauer, Group Director of Revenue Management at Kempinski. "We learnt of the launch of the IDeaS ASP product and we were impressed with the advanced nature of the solution and its ability to leverage the internet to factor in new sources of data, such as rate shopping information."

"In our further evaluation of the product we tested the ASP solution at several of properties and found that the Best Available Rate recommendations along with the ability to tie together visibility across the group was very meaningful for us," added Haberhauer.

"Kempinski has a long tradition of excellence which I believe is in part due to their openness to leverage the latest industry developments to keep their operations vibrant," said Fabian Specht, Director of Business Development & Distribution. "We are proud of our long partnership with Kempinski and we look forward to working together with Kempinski for the years ahead, providing them the latest, state-of-art revenue optimization solution available in the market."

With hotels overlooking the Bosphorus in Istanbul, the historic Liberty's department store in London, Red Square in Moscow and the Brandenburg Gate in Berlin, Kempinski's collection of individuals includes historic landmarks, stunning modern architecture and former royal residences. Each property celebrates the local character and culture of the country, while offering luxurious accommodation, superb cuisine and unrivalled facilities - complemented by impeccable service.

In addition to offering discerning travellers a selection of the finest city hotels in the world, Kempinski also offers guests exclusive resorts in breathtaking destinations, each combining local flair and ambience with the international standards of service and luxury that are synonymous with Kempinski.

IDeaS Pricing and Channel Management

Designed to help manage the increasing array of outside influences that affect their business strategies, IDeaS Pricing and Channel Management module provides a new level of control for hoteliers.

IDeaS provides a single source that consolidates information about the hotel with a view to the future that includes competitive intelligence and an assessment of all distribution channels. This data is presented in a way that is easy to interpret and allows action on a real-time basis to tune pricing, adjust distribution channels or shift marketing dollars. For additional information, please contact the IDeaS website at www.ideas.com.

About Kempinski | Kempinski is the oldest luxury hotel collection in Europe, acquiring its first property in 1897. While the Group was founded in Germany, its portfolio is now spread throughout Europe, Middle East, Africa, South America and Asia with properties in locations such as Beijing, Berlin, Budapest, Buenos Aires, Istanbul, London and St. Moritz. Rich in tradition, it comprises a fine collection of sumptuous hotels and resorts, from the truly historic to the breathtakingly avant-garde.

About IDeaS | Integrated Decisions and Systems, Inc. (IDeaS) is the leading provider of hospitality focused pricing and revenue optimization solutions. IDeaS products offer award-winning technical innovation paired with unsurpassed personalized support. Our products are specifically designed to provide hoteliers with a clear vision to their data, thereby giving them greater control over their business.

IDeaS primary market focus is the global hospitality industry. The company's clients include some of the most-prestigious companies in the world, including InterContinental Hotels Group, Hyatt International, Hilton International, Mandarin Oriental Hotel Group, Millennium Hotels and Resorts, Movenpick Hotels and Resorts, Shangri-La, Kempinski Hotels & Resorts, Conrad Hotels, Universal Orlando, Travelodge UK, Steigenberger Hotels and Resorts, The Venetian Resort Hotel Casino, Vail Resorts, Wynn and Gaylord Entertainment properties, such as Gaylord Opryland.

Headquartered in Minneapolis, Minnesota, IDeaS maintains global technology, support and sales offices in North America, the United Kingdom, Europe, Australia and Asia. For more information, visit or call +1 952 698 4200.

Contact
Star Bazella
Marketing Manager
Phone: +1 952 698 4200
Email: star.bazella@ideas.com

Organization
IDeaS a SAS company
https://ideas.com
8500 Normandale Lake Boulevard, Suite 1200
USA - Minneapolis, MN 55437
Phone: (952) 698-4200
Email: info@ideas.com

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