LONDON | IDeaS, the leading provider of revenue optimization solutions and one of the industry's fastest growing technology companies has announced that De Vere Hotels & Leisure has selected IDeaS Revenue Optimization for an estate-wide implementation across both its brands. The IDeaS solution was selected after a rigorous industry wide search that included hands-on testing of various solutions.
"De Vere Hotels & Leisure, incorporating both De Vere Hotels and Village Hotels & Leisure Clubs brands, launched a change project in 2004 where more automated revenue management support became a key priority for the entire Group," said Mark Kemp, Director of Revenue Management & Distribution. "Aligned to a revenue management culture change in the business, a key part of this project was the selection and implementation of a sophisticated revenue management solution - we were looking for the most advanced system in the market which would meet our extensive requirements across two different brands. Critical functionality included the need for the system to provide a real-time clear view across our estate, group forecasting & group evaluation functionality that could be tuned to meet each hotel's unique business strategies and dynamic multiple length of stay Best Available Rate pricing. Additionally we needed to find a solution that was fully automated with existing two-way interfaces with MICROS Fidelio Version 6 and the Opera CRS. IDeaS was the only solution that met our criteria completely. IDeaS has proven their commitment to our success during the evaluation period through their support and process for incorporating client feedback in their product, in various areas that were important for De Vere." "The work with De Vere has been rewarding for the entire IDeaS team. De Vere is a complex environment, and one in which we were eager to stand back and let the IDeaS product shine. The differences in the scope of what clients previously expected from a revenue management product and the opportunities IDeaS clients now have to really impact their business with our newly enhanced solution suite is a radical improvement," said Uli Pillau, Managing Director EAME for IDeaS. "Utilizing the two way interface IDeaS has with the MICROS Fidelio product line allows us to meet the current integration requirements of De Vere, but also to seamlessly upgrade the integration to a fully centralized version when De Vere executes that part of their longer term strategy. The incremental value our customers receive through these integrations is significant, particularly the ability to send IDeaS complex multiple length of stay Best Available Rates directly through to the reservation systems." "De Vere selected IDeaS as a mission critical piece to play a part in the aggressive financial goals that we have set for ourselves. The results from the pilot period have been very encouraging that we are on course to achieve our goals. Following twelve months of preparation in developing a Revenue Management culture in the organization and assessing potential systems, everyone is now looking forward to the roll-out in early 2006 of the IDeaS system to support us in both the De Vere & Village properties," added Mark Kemp. "Selecting partners that enhance De Vere's commitment to all our stakeholders is very important. As a company we need to address the needs of two different hotel brands within our group, " said Carl Leaver, CEO of De Vere. "IDeaS unique ability to allow us to manage our brands in a flexible way and work with us on industry-leading revenue management techniques, is particularly impressive." "De Vere is one of the UK's premier hotel companies and is recognized throughout the country for the quality of their properties," said Ed Booth, Chairman and CEO of IDeaS. "We are looking forward to a lasting strategic partnership." IDeaS Centralized Control with Multi Property View IDeaS delivers a clear view of data across all the properties in the estate which can then be combined in an unlimited number of user defined consolidated views. With IDeaS you'll easily be able to:
In addition, De Vere Group consists of Greens Health & Fitness, one of the UK's premier leisure club brands, and De Vere Resort Ownership, the UK's largest five-star lodge operator.
Contact
Star Bazella
Marketing Manager
Phone: +1 952 698 4200
Email: star.bazella@ideas.com
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