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Rydges Hotels and Resort Launches IDeaS; Initial Deployment at Key Hotels Throughout Australia and New Zealand
2 January 2006

MINNEAPOLIS & SYDNEY, Australia | IDeaS, the leading provider of revenue optimization solutions and one of the industry's fastest growing technology companies has announced that Australia's premier hotel group, Rydges Hotels and Resorts, has selected IDeaS as it revenue management partner and deployed IDeaS V5i ASP Revenue Optimization solution at key properties throughout Australia and New Zealand.

"Over the several months prior to selection of IDeaS V5i, we evaluated other revenue management solutions available in Australia and Asia. We selected IDeaS as our partner due to their track record locally as well as their ability to interface to our existing PMS / CRS vendors," said Christopher Lynch, Group Yield & Revenue Manager, Rydges Hotels & Resorts. "We trialed the IDeaS V5i solution at several properties and found that the Group Pricing Module and the ability to view and consolidate information on clusters of hotels gave us information that has enabled better control of inventory at various levels. We realized solid results at all the hotels involved in the trial. Our first stage of deployment has been roughly 2200 rooms in 2005. We are looking to expand to our other properties in 2006."

"Rydges selected our ASP model system," said Grahame Tate, Managing Director, IDeaS, Asia Pacific. "V5i is functioning in a two way environment with the property management system and also uploading decisions to the central reservations system. The benefit of this approach for Rydges is that there is consistency between the restrictions in place at both the property management and central reservation systems. We are excited to have Rydges Hotels and Resorts as one of our valued clients and look forward to a long term partnership."

About Rydges | As an Australian owned company, Rydges are proud to deliver accommodation experiences that are efficient, enjoyable and affordable. With so many parts to our customer journey delivering a good, great or average stay often relies on our team using their initiative to do whatever it takes to make the customer the priority. To achieve this promise we employ the best people in the right roles as well as ensure our hotels offer quality product and services. To learn more about Rydges Resorts or to make reservations, please visit: .

About IDeaS | Integrated Decisions and Systems, Inc. (IDeaS) is the leading provider of hospitality focused pricing and revenue optimization solutions. IDeaS products offer award-winning technical innovation paired with unsurpassed personalized support. Our products are specifically designed to provide hoteliers with a clear vision to their data, thereby giving them greater control over their business.

IDeaS primary market focus is the global hospitality industry. The company's clients include some of the most-prestigious companies in the world, including InterContinental Hotels Group, Hyatt International, Hilton International, Mandarin Oriental Hotel Group, Millennium Hotels and Resorts, Movenpick Hotels and Resorts, Shangri-La, Kempinski Hotels & Resorts, Conrad Hotels, Universal Orlando, Travelodge UK, Steigenberger Hotels and Resorts, The Venetian Resort Hotel Casino, Vail Resorts, Wynn and Gaylord Entertainment properties, such as Gaylord Opryland.

Headquartered in Minneapolis, Minnesota, IDeaS maintains global technology, support and sales offices in North America, the United Kingdom, Europe, Australia and Asia. For more information, visit or call +1 952 698 4200.

Contact
Star Bazella
Marketing Manager
Phone: +1 952 698 4200
Email: star.bazella@ideas.com

Organization
IDeaS a SAS company
https://ideas.com
8500 Normandale Lake Boulevard, Suite 1200
USA - Minneapolis, MN 55437
Phone: (952) 698-4200
Email: info@ideas.com

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