Hotel Technology Next Generation

HITEC, Los Angeles, California | IDeaS, the leading provider of revenue optimization solutions and one of the industry’s fastest growing technology companies today announced that Hyatt International is currently converting its existing properties to IDeaS v5i ASP based Revenue Optimization solution, with the Grand Hyatt Singapore leading the way as the first converted site. In addition, Hyatt International plans to add IDeaS to its new hotel openings in 2005 and 2006 in conjunction with the planned conversions. The hotels are located in diverse locations around the world. Hotels that most recently added IDeaS ASP product in 2005 include the Hyatt Regency Perth, Park Hyatt Zurich, and the Park Hyatt Paris Vendôme.

Key to meeting Hyatt’s goals was integrating the IDeaS product directly to Hyatt’s proprietary Central Reservation System (CRS), Reserve, allowing Hyatt a single image inventory that can be centrally optimized. Single image inventory enables a hotel chain to centrally consolidate its available rooms so its distribution channels are selling from the same optimized inventory.

For a global company such as Hyatt International the benefits inherent within IDeaS ASP solution were highly desirable. The ability to help their hotels revenue manage their inventory from anywhere, anyplace, anytime has become a necessity.

“Hyatt International has been partnered with IDeaS for several years. Over that time, the key benefit of the relationship has been IDeaS willingness to work with us as our business has continued to evolve,” said Sara Kearney, Vice President of Marketing for Hyatt International. “This latest shift, to IDeaS ASP product with the addition of more Hyatt hotels, is reflective of the ongoing value we have historically received from the system combined with a new ability to transparently optimize all of our available inventory through the IDeaS integration with our CRS. We feel well positioned for the future growth we anticipate.”

“Through our partnership with Hyatt International, IDeaS continues to show that major hotel groups can deploy and operate centralized revenue management extremely efficiently,” said Joseph Martino, IDeaS senior Vice President. “Hyatt International is one of the industry’s most visionary companies, which illustrates their long history of hospitality leadership. As they have in the past, they are setting a new standard and we are convinced that many other hotel chains will explore a similar approach in the future.”

Hyatt International a part of Global Hyatt operates 90 hotels and resorts in 39 countries, with 33 new hotels under development. Hyatt International specializes in deluxe and luxury hotels with facilities and services for the discerning traveler. Hyatt has expanded its core brand, Hyatt Regency, to include Grand Hyatt, Park Hyatt, and Hyatt Resort properties worldwide.

About Hyatt Hotels and Resorts | Intimate and residential in style, Park Hyatt hotels promise elegant and gracious service on a personal scale and are further distinguished by prime locations and exceptional interior design. Hyatt International Corporation and its subsidiaries operate 22 Park Hyatt brand hotels in 15 countries, with an additional ten hotels under development. There are seven Park Hyatt hotels in the United States and Canada.

There are 212 hotels and resorts (over 90,000 rooms) in 43 countries around the world, operating under the Hyatt®, Hyatt Regency®, Grand Hyatt® and Park Hyatt® brands. Currently, there are an additional 27 Hyatt hotels and resorts under development, including 10 new hotels in China. Hyatt Corporation (domestic U.S., Canada and Caribbean hotels) and Hyatt International Corporation (international properties) are subsidiaries of Chicago-based Global Hyatt Corporation. Global Hyatt Corporation is also the owner of Hyatt Vacation Club, Inc. (timeshare), Hyatt Equities, L.L.C. (hotel ownership), and U.S. Franchise Systems, Inc. (which franchises Hawthorn Suites, Microtel and Best Inns).

In January 2005, Global Hyatt Corporation also added an additional 143 U.S. properties to its growing portfolio with the acquisition of the upscale, limited service AmeriSuites hotel chain. These properties will be repositioned and renamed under a new Hyatt brand by early 2006.

From the U.S. and Canada, reservations for any Hyatt hotel worldwide may be obtained by calling 1-800-233-1234 or logging onto

About IDeaS | Integrated Decisions and Systems, Inc. (IDeaS) is the leading provider of hospitality focused pricing and revenue optimization solutions. IDeaS products offer award-winning technical innovation paired with unsurpassed personalized support. Our products are specifically designed to provide hoteliers with a clear vision to their data, thereby giving them greater control over their business.

IDeaS primary market focus is the global hospitality industry. The company’s clients include some of the most-prestigious companies in the world, including InterContinental Hotels Group, Hyatt International, Hilton International, Mandarin Oriental Hotel Group, Millennium Hotels and Resorts, Mövenpick Hotels and Resorts, Shangri-La, Kempinski Hotels & Resorts, Conrad Hotels, Universal Orlando, Travelodge UK, Steigenberger Hotels and Resorts, The Venetian Resort Hotel Casino, Vail Resorts and Gaylord Entertainment properties, such as Gaylord Opryland.

Headquartered in Minneapolis, Minnesota, IDeaS maintains global technology, support and sales offices in North America, the United Kingdom, Europe, Australia and Asia. For more information, visit or call +1 952 698 4200.

Contact
Star Bazella
Marketing Manager
Phone: +1 952 698 4200
Email: star.bazella@ideas.com

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https://ideas.com
8500 Normandale Lake Boulevard, Suite 1200
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Phone: (952) 698-4200
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