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Sol Meliá and IDeaS Successfully Complete Pilot Project and Move to Roll-Out Phase
20 June 2005

HITEC, Los Angeles, California, Palma de Mallorca, Spain and Munich, Germany | IDeaS, the leading provider of hospitality revenue optimization solutions and one of the industry’s fastest growing technology companies today announced that Sol Meliá Hotels and Resorts has successfully completed a Revenue Optimization pilot project at the Meliá White House in London.

The installation of IDeaS Web based revenue management solution at one of Sol Melia’s key hotels allowed both companies to fully evaluate the system in their operational and technical environment. The project involved the development of custom interfaces to the Sol Meliá Property Management System and Sirius, the groups proprietary Central Reservation System.

Following its successful completion Sol Meliá will be looking at imminent opportunities to roll-out IDeaS to other hotels within the group, so that they can also leverage IDeaS forecasting and optimization capabilities.

“As one of the world’s premier hotel chains we were looking for a solution that met our very stringent criteria,” said Luis del Olmo, Executive Vice President and Chief Marketing Officer for Sol Meliá. “We were interested in IDeaS to begin with because of their industry leadership and their solid reputation. After we began working with them, they were able to clearly demonstrate that their solution was the best fit to meet our objectives. In addition, the IDeaS team demonstrated a high and consistent degree of commitment to help us meet our goals for both the pilot project and as we move towards broader implementation.”

“Sol Meliá is the 12th largest hotel chain in the world and the world’s leading resort group in large part because of their ability to find creative solutions to ongoing changes to the hospitality business model,” said Ed Booth, Chairman and CEO of IDeaS. . “It was a great experience working with their team during the pilot and we look forward to continuing to work with them well into the future.”

“It has been a great pleasure to closely work with Sol Meliá’s corporate management in Spain and staff at the White House London on this project,” added Uli Pillau, IDeaS Managing Director for Europe, Africa and the Middle East. “IDeaS Revenue Optimization growth in the region has been considerable, with IDeaS carrying the largest user base of all revenue management’s providers in Europe. We strive to serve all our clients with the best solutions and highest quality services.”

About Sol Meliá Hotels and Resorts | Founded in 1956 in Palma de Majorca (Spain), Sol Meliá is the largest resort hotel company in the world. Notwithstanding its resort leadership position, more than 50 percent of its hotels are in urban locations and is by far the largest hotel company in Spain, and one of the leading Europeans Hotel groups both in the city and resort hotel markets. The company’s portfolio currently comprises over 350 hotels in 30 countries on four continents and provides employment to more than 36,000 people within its Meliá, Tryp, Sol and Paradisus Resorts brands. Sol Meliá also manages the Hard Rock Hotels brand. For more information on Sol Meliá, visit .

About IDeaS | Integrated Decisions and Systems, Inc. (IDeaS) is the leading provider of hospitality focused pricing and revenue optimization solutions. IDeaS products offer award-winning technical innovation paired with unsurpassed personalized support. Our products are specifically designed to provide hoteliers with a clear vision to their data, thereby giving them greater control over their business.

IDeaS primary market focus is the global hospitality industry. The Company’s clients include some of the most-prestigious companies in the world, including InterContinental Hotels Group, Hyatt International, Hilton International, Mandarin Oriental Hotel Group, Millennium Hotels and Resorts, Mövenpick Hotels and Resorts, Shangri-La, Kempinski Hotels & Resorts, Conrad Hotels, Universal Orlando, Travelodge UK, Steigenberger Hotels and Resorts, The Venetian Resort Hotel Casino, Vail Resorts and Gaylord Entertainment properties, such as Gaylord Opryland.

Headquartered in Minneapolis, Minnesota, IDeaS maintains global technology, support and sales offices in North America, the United Kingdom, Europe, Australia and Asia. For more information, visit or call +1 952 698 4200.

Contact
Star Bazella
Marketing Manager
Phone: +1 952 698 4200
Email: star.bazella@ideas.com

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IDeaS a SAS company
https://ideas.com
8500 Normandale Lake Boulevard, Suite 1200
USA - Minneapolis, MN 55437
Phone: (952) 698-4200
Email: info@ideas.com

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