Hotel Technology Next Generation

PORTSMOUTH, NH. - Newmarket International, the leading provider of group sales and event management software for the Hospitality Industry, today announced that it has partnered with SAP to integrate its award-winning Delphi™ Sales & Catering product with mySAP™ Customer Relationship Management (mySAP™ CRM) to deliver a new solution for hospitality companies. The integration of Delphi and mySAP CRM will allow hospitality companies to benefit from increased sales, enhanced customer service, and increased profitability through effective group sales and event management.

“Our solutions will deliver a rapid ROI to our customers by allowing a global view of all accounts, group sales activities and event management details across all properties and sales offices,” said Sean O’Neill, President & CEO of Newmarket International, Inc. “The integration will enable customers to get true value from Newmarket and SAP’s extensive core competencies, which translates into business benefit for the National and Global sales offices in need of high-end CRM functionality.”

The joint initiative integrates mySAP CRM with Delphi to enhance the national and global sales offices’ ability to service customers by bringing together such CRM functions as account and contact management, marketing campaign management, and automated lead management, with such Delphi functions as function room management, guest room management, and catering and event management, based on a single workflow and a single view of the customer data. This enables National and Global sales offices to target certain accounts, initiate campaigns, respond to leads quickly and electronically, and to more efficiently track group meeting activity and profitability by selling and managing inventory throughout the entire sales process. To the properties, this integrated solution provides a more seamless channel from the national or global sales office, a single view of an account across the enterprise, and the ability to service that account or event using comprehensive information.

“The crucial benefit from this solution is that hospitality organizations gain from immediate availability of the technology that will run their sales offices more efficiently and effectively, while continuing to use Delphi to manage their hotel bookings and functions. By bringing together the application expertise, integration platform and the connectivity required to deliver customer-focused group sales and event management capability, Newmarket and SAP’s solution allows customers to avoid the costly, lengthy development projects to attempt to develop these applications and then tackle the enterprise integration,” O’Neill stated.

About Newmarket International | Newmarket International’s hospitality solutions are used by over 4,000 properties in more than 67 countries to generate new business and run their daily operations. The company’s applications help market and manage more than 140 million square feet of convention, meeting and banquet space and hundreds of thousands of guestrooms. Newmarket’s solutions enable cross-selling, automated lead generation, electronic creation and distribution of account information and proposals, and efficient enterprise management. By combining award-winning technology and support, the industry’s best return on investment and a 20-year commitment to the hospitality industry, Portsmouth, N.H.-based Newmarket International is uniquely positioned and proven to help hospitality professionals “Book More Business.” For more information, call 888.829.8871 or visit .

Contact
Bill Letsky
Director Of Marketing
Phone: 603.427.5811
Email: bletsky@newmarketinc.com