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Lindner Hotels and Resorts Deploy Centralized IDeaS Roll-out in Conjunction with Launching a Futuristic Central Reservation Facility
6 March 2005

IDeaS, the leading provider of hospitality revenue optimization solutions and one of the industry's fastest growing technology companies today announced that Lindner Hotels and Resorts have begun an estate-wide roll-out of IDeaS v5i ASP based Revenue Optimization solution.

In conjunction with launching IDeaS on a global basis, Lindner Hotels & Resorts has concurrently opened a Central Reservation Office (CRO) in Dusseldorf where reservation agents can take calls, look up availability and rates, and finally book reservations real time for any Lindner Hotel in the group. By combining the latest revenue management technology and a centralized CRS facility the chain is poised to have greater control over their entire portfolio of business.

"We were looking for options to improve the performance of our hotels and at the same time reduce the workload of our staff," said Gunnar von Hagen, Director of Operations and Central Project Management for Lindner. "By combining IDeaS' Web-based product with our existing central reservation system we have positioned Lindner for the future growth we anticipate for our group."

The individual hotels are accessed through the SynXis Central Reservation System which contains all inventory for the hotels. In the background IDeaS receives historical and on-going pick-up data from the hotels, and from that data forecasts demand and deploys reservations, restrictions, and decisions back into the SynXis system.

"We are achieving two major goals; forecasting and optimizing our revenue with the IDeaS system while at the same time making life much easier for our reservation employees. Our CRS now provides true single image inventory while the Fidelio Property Management System continues to be used only for guest services such as check-in or check-out," von Hagen added. "IDeaS brings us the ability to look at each property in our estate either individually, in clusters, or even chain-wide thereby allowing us to optimize across all our properties centrally."

Deployment of this type of sophisticated revenue optimization solution has historically been reserved only for the largest hotel chains due to the systems' complexity and cost. However, with the availability of IDeaS ASP solution a wider variety of hoteliers are able to explore how this technology can work for them.

"IDeaS continues to demonstrate with various major hotel groups that central revenue management can be deployed and operated very efficiently," said Uli Pillau, IDeaS Managing Director for Europe, Africa and the Middle East. "In offering the IDeaS Web-based solution, more and more medium and small hotel groups are moving towards a centralized environment. Lindner Hotels & Resorts deserves significant credit for their visionary approach. They are absolutely setting a new standard and we are convinced that many hotel groups in Germany and in Europe will explore a similar model in the future."

Added Andreas Krokel, Managing Director for Lindner Hotels & Resorts "Today's hotel owners select their management companies based on a compelling business case such as which company is dedicated to superior operations and cutting edge technology, who offers a competitive advantage or improved financial results. With these changes Lindner Hotels is demonstrating its commitment to offer more in all these areas to hotel owners in our group."

About Lindner Hotels & Resorts - Excellent locations, next generation multi-media equipment and innovative wellness facilities, all in keeping with its 4 and 5 star ranked destinations characterize Lindner's 20 city and resort hotels.

Current chairman Otto Lindner, has been recognized with the "Hotelier of the Year" excellence award for his outstanding and exceptional hotel concepts including Germany's only stadium hotel, the Lindner Hotel Bay Arena in Leverkusen.

About IDeaS - Integrated Decisions and Systems, Inc. (IDeaS) is the leading provider of hospitality focused pricing and revenue optimization solutions. IDeaS products offer award-winning technical innovation paired with unsurpassed personalized support. Our products are specifically designed to provide hoteliers with a clear vision to their data, thereby giving them greater control over their business.

IDeaS primary market focus is the global hospitality industry. The Company's clients include some of the most-prestigious companies in the world, including InterContinental Hotels Group, Hyatt International, Hilton International, Mandarin Oriental Hotel Group, Millennium Hotels and Resorts, Movenpick Hotels and Resorts, Shangri-La, Kempinski Hotels & Resorts, Conrad Hotels, Universal Orlando, Travelodge UK, Steigenberger Hotels and Resorts, The Venetian Resort Hotel Casino, Vail Resorts and Gaylord Entertainment properties, such as Gaylord Opryland.

Headquartered in Minneapolis, Minnesota, IDeaS maintains global technology, support and sales offices in North America, the United Kingdom, Europe, Australia and Asia. For more information, visit or call +1 952 698 4200.


Visit IDeaS at ITB 2005 | Hall 8.1 Booth #110

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Star Bazella
Marketing Manager
Phone: +1 952 698 4200
Email: star.bazella@ideas.com

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https://ideas.com
8500 Normandale Lake Boulevard, Suite 1200
USA - Minneapolis, MN 55437
Phone: (952) 698-4200
Email: info@ideas.com

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