Hotel Technology Next Generation

Minneapolis, Minnesota | IDeaS, the leading provider of hospitality revenue optimization solutions and one of the industry’s fastest growing technology companies today announced that Bernard Ellis has joined the company as its new Managing Director for the Americas.

“Contrary to the life cycle of most US-based companies, our market penetration overseas has always outpaced that of the Americas,” said Joseph Martino, Senior Vice President. “We came to realize that it was because each international region has a Managing Director who ensures that our solutions are properly positioned and communicated to the local marketplace. We decided it was time to apply that same level of focus to our own backyard.”

Mr. Ellis joins IDeaS following a successful tenure at SynXis where he was most recently the Senior Vice President of Strategic Accounts and Channels. During his years there, Bernard held positions of increasing responsibility, starting first as Director of Hospitality Product Management, and progressing to Vice President Global Sales and Product Strategy. Prior to joining SynXis, Bernard was a Senior Major Account Executive for Micros-Fidelio and held several positions in hotel operations.

“When I first joined SynXis five years ago, the hotel industry was ripe for a solution that demystified channel management and electronic distribution, and more importantly, did so through an affordable ASP model,” said Ellis. “I believe the industry is now at that same point with revenue optimization and IDeaS’ new ASP version, v5i, uniquely answers the call. I am excited by this opportunity to take the automation of revenue optimization mainstream.”

“In defining the job, our absolute focus was to find a candidate that had the industry reputation, the leadership qualities and the interpersonal skills to lead our sales efforts in North and South America. By any definition a pretty tall order,” added Martino. “Add to that, the need for someone who fully understands the complex landscape of electronic distribution, CRS, and PMS technologies that hotel revenue managers contend with today, and all signs led to Bernard.”

Mr. Ellis is a graduate of the College of William and Mary and he holds a Masters degree from Cornell University’s School of Hotel Administration. He will continue to be based in Washington, DC and can be reached at bernard.ellis@ideas.com.

About IDeaS

Integrated Decisions and Systems, Inc. (IDeaS) is the leading provider of hospitality focused pricing and revenue optimization solutions. IDeaS products offer award-winning technical innovation paired with unsurpassed personalized support. Our products are specifically designed to provide hoteliers with a clear vision to their data, thereby giving them greater control over their business.

IDeaS primary market focus is the global hospitality industry. The Company’s clients include some of the most-prestigious companies in the world, including InterContinental Hotels Group, Hyatt International, Hilton International, Mandarin Oriental Hotel Group, Millennium Hotels and Resorts, Mövenpick Hotels and Resorts, Shangri-La, Kempinski Hotels & Resorts, Conrad Hotels, Universal Orlando, Travelodge UK, Steigenberger Hotels and Resorts, The Venetian Resort Hotel Casino, Vail Resorts and Gaylord Entertainment properties, such as Gaylord Opryland.

Headquartered in Minneapolis, Minnesota, IDeaS maintains global technology, support and sales offices in North America, the United Kingdom, Europe, Australia and Asia. For more information, visit or call +1 952 698 4200.

Contact
Star Bazella
Marketing Manager
Phone: +1 952 698 4200
Email: star.bazella@ideas.com

Organization
IDeaS a SAS company
https://ideas.com
8500 Normandale Lake Boulevard, Suite 1200
USA - Minneapolis, MN 55437
Phone: (952) 698-4200
Email: info@ideas.com