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CMS Hospitality Selects IDeaS for Revenue Optimization; Technical Alliance to Focus on Bringing Revenue Management to Joint Customers in Asia Pacific
6 July 2004

MINNEAPOLIS & SYDNEY, Australia | IDeaS, the leading provider of hospitality revenue optimization solutions and one of the industry's fastest growing technology companies, announced today that CMS Hospitality has selected IDeaS as a CMS Preferred Partner. IDeaS and CMS reached agreement on the technology alliance following detailed discussions at the 2004 HITEC trade show held in Dallas, Texas.

"We have been actively looking for a revenue management partner for the last 6 months," said Brian Manning, Managing Director at CMS Hospitality. "After evaluating several yield vendors from both a company and systems point of view we decided that IDeaS is the right partner for us. They offer market leadership along with a proven global track record and a strong local presence in the Asia Pacific region."

"CMS's GuestCentrix Hospitality software has been deployed very successfully throughout the region," said Grahame Tate, Managing Director of IDeaS in Asia Pacific. "It's our goal to work closely with CMS to ensure their customers, who want to deploy revenue optimization, can do so easily, and thereby quickly gain all the benefits revenue optimization affords."

As the hotel industry has become more complex, the trend to deploy advanced revenue optimization solutions has migrated from being an application utilized by upscale hotels to being used throughout the industry at properties of all shapes and sizes. "Revenue management has become mission critical to many hoteliers. As a result it's an application that we are now seeing significant demand for throughout our client base," added Manning.

About CMS Hospitality - CMS Hospitality develops world class hospitality technology solutions. Established in 1983, CMS has installed hundreds of software systems for a range of major hospitality groups, hotels and resort operations across the Asia Pacific region. In partnership with our clients, we continually develop and enhance our technology to meet the changing needs of the industry. The result is the GuestCentrix suite.

CMS Hospitality offers it's clients direct local support in Australia or New Zealand, and local representation through carefully selected business partners in Japan, China, South-East Asia, Dubai and South Africa. For more information, please visit www.cmshosp.com.au.

About IDeaS - Integrated Decisions and Systems, Inc. (IDeaS) is the leading provider of pricing and revenue optimization solutions that deliver measurable revenue increases. IDeaS enterprise software solutions create compelling value: Guaranteed revenue increases, increased profit margins and enhanced asset valuations.

IDeaS primary market focus is the global hospitality industry. The Company's clients include some of the most-prestigious companies in the world, including InterContinental Hotels Group, Hyatt International, Hilton International, Mandarin Oriental Hotel Group, Millennium Hotels and Resorts, Movenpick Hotels and Resorts, Shangri-La, Kempinski Hotels & Resorts, Conrad Hotels, Universal Orlando, Travelodge UK, Steigenberger Hotels and Resorts, The Venetian Resort Hotel Casino, Vail Resorts and Gaylord Entertainment properties, such as Gaylord Opryland.

Headquartered in Minneapolis, Minnesota, IDeaS maintains global technology, support and sales offices in North America, the United Kingdom, Europe, Australia and Asia. For more information, visit www.ideas.com or call +1 952 698 4200.

Contact
Star Bazella
Marketing Manager
Phone: +1 952 698 4200
Email: star.bazella@ideas.com

Organization
IDeaS a SAS company
https://ideas.com
8500 Normandale Lake Boulevard, Suite 1200
USA - Minneapolis, MN 55437
Phone: (952) 698-4200
Email: info@ideas.com

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