Hotel Technology Next Generation

IDeaS, the leading provider of hospitality focused revenue optimization solutions and one of the industry's fastest growing technology companies, announced today the new release and immediate availability of IDeaS Revenue Optimization Solution V5. The new version delivers on the promise of revenue optimization designed for use at any hotel regardless of size or complexity.

"With V5, IDeaS is effectively marrying revenue optimization from the leading company in the industry with fast, low-cost implementation and an easy-to-use web services delivery," said Ed Booth, President and Chairman of IDeaS. "The product is a breakthrough for hospitality companies who need to achieve true centralized control over revenue management functionality and optimize profits across the entire chain."

IDeaS V5 also delivers unprecedented multi-hotel capability. Geographic clusters of hotels, entire estates, or groups of multi-branded hotels that are owned and managed can now be optimized on a centralized basis.

The first major hotel chain to embrace the product estate-wide is Travelodge UK, who rolled out IDeaS Revenue Optimization to 240 sites representing 14,000 rooms in 90 days. The success and speed of this implementation has served as a showcase for easy, quick and cost-effective deployment of an estate-wide revenue optimization solution. "This gives hotel brands, owners, and managers the ability to develop and execute more appropriate and finely tuned strategies for pricing, marketing, channel management, the works," added Booth.

"This release is built on our history of successful innovation," said Linda Hatfield, Vice President of Product Management. "Our priorities have been centered on proactively responding to our client's needs by building the necessary tools for an evolving marketplace, and enhancing and expanding the robustness of our core functionality."

Multiple Property View gives portfolio wide views
Core among the new enhancements is Multiple Property View, a feature that gives hoteliers unfettered views across their entire portfolio of properties. Centralized revenue management teams now have the ability to create unlimited customizable views of the data for their properties and can easily tune their objectives based on business goals regionally, nationally or globally.

This ability to slice and dice any given set of data offers unparalleled flexibility with a 360 degree view of the business. When paired with the already popular and previously released Cluster Yielding functionality, Multiple Property View provides hoteliers with a versatile set of tools specifically designed to allow them to optimize revenue across their entire estate and to quickly reference performance and forecasts across regions and/or property types.

User Friendly User Interface
The product also boasts a completely revamped user interface that includes a number of user-friendly enhancements. Recognized user interface experts, PixelMEDIA, were tapped to provide design expertise and user advocacy. Input and reaction was also gauged from a number of existing IDeaS customers and partners.

"With IDeaS new user interface the company clearly demonstrates their unwavering commitment to match usability with their undisputed leadership in analytics. The result is a significant improvement to their overall user experience," said Thomas Obrey, Co-Founder, PixelMEDIA. "For the industry, these enhancements, in addition to IDeaS already recognized technical superiority breaks new ground for this type of solution."

"The overriding priority in first defining and then designing our new product interface was all about improving our clients' experience," added Hatfield.

As a web based service application, clients benefit from IDeaS' robust support structure and upgrades to the latest enhancements without tapping the hotel's internal IT resources. Quarterly updates are managed centrally at the IDeaS Data Center.

The product has also been designed to support industry-wide inter-operability compliance through web services. "IDeaS has embraced the HTNG initiative to use Web services and SOAP/XML messaging to interface with other hospitality focused organizations," said Matthew Dunn, Executive Director of HTNG. "Industry agreement on high level analytic messages supporting real-time business intelligence is a logical evolution of this initiative. We are discussing formation of a new HTNG workgroup with IDeaS and other HTNG members, aimed at reaching agreement on analytic message specifications for broad industry use."

Product Background
IDeaS Revenue Optimization is a unique web based software suite that provides an all-inclusive solution to streamline operations, provide advanced revenue optimization expertise, and assist in achieving higher revenue. The product is a first of its kind, specifically designed to increase revenue for any property, regardless of size, resources or complexity. IDeaS Revenue Optimization solution is available to hoteliers worldwide.

About IDeaS - Integrated Decisions and Systems, Inc. (IDeaS) is the leading provider of pricing and revenue optimization solutions that deliver measurable revenue increases. IDeaS enterprise software solutions create compelling value: revenue increases, increased profit margins and enhanced asset valuations.

IDeaS primary market focus is the global hospitality industry. The Company's clients include many of the most-prestigious companies in the world, including InterContinental Hotels Group, Hyatt International, Hilton International, Mandarin Oriental Hotel Group, Shangri-La, Kempinski Hotels & Resorts, Travelodge UK, Conrad Hotels, Universal Orlando, The Venetian Resort Hotel Casino, Vail Resorts and Gaylord Entertainment properties, including Gaylord Opryland.

Headquartered in Minneapolis, Minnesota, IDeaS maintains global technology, support and sales offices in North America, the United Kingdom, Europe, Australia and Asia. For more information, visit www.ideas.com or call +1 952 698 4200.

Contact
Star Bazella
Marketing Manager
Phone: +1 952 698 4200
Email: star.bazella@ideas.com

Organization
IDeaS a SAS company
https://ideas.com
8500 Normandale Lake Boulevard, Suite 1200
USA - Minneapolis, MN 55437
Phone: (952) 698-4200
Email: info@ideas.com