Hotel Technology Next Generation

IDeaS, the leading provider of hospitality revenue optimization solutions and one of the industry's fastest growing technology companies, announced today that Southern Sun Hotels has selected IDeaS after a rigorous evaluation of revenue management products available to the global hospitality market.

The pilot program will start with the installation of IDeaS Revenue Optimization Solution at The Cullinan Hotel located in Cape Town, South Africa.

"IDeaS was the logical choice for us after evaluating their product, services and track record in the industry," says Andrew Rogers, Southern Sun Operations Director for the Western Cape. "We carried out a detailed evaluation of the solutions currently available in the market place and believe IDeaS is the best fit for us based on our requirements. We feel confident that the pilot will be a success, providing a proven business model for potential further roll out throughout the group and are confident we will achieve significant financial and operational benefits from this unique revenue management tool."

"IDeaS is very pleased with Southern Sun's decision to pilot our revenue optimization solution," commented Fabian Specht, Director of Business Development for IDeaS EAME region. "Southern Sun has been an excellent partner and we look forward to a long term relationship with them."

About Southern Sun Hotels - Southern Sun Hotels is owned by Tsogo Sun Holdings, the country's largest black empowerment hotel and gaming group, in which shareholding is split between Tsogo Sun Investments 51% and SABMiller 49%.

With over 33 years of experience in serving the international and domestic business and leisure traveler, Southern Sun Hotels is the leading hotel group in the southern-hemisphere and a key player in the hospitality industry. Southern Sun's vision is to be Africa's best hotel group by any recognizable measure by 2005, and it has products of international quality in place to meet customer demand in every market segment.

Southern Sun is the only hotel group to provide such a diverse choice of products. The company holds the exclusive right in certain parts of sub-Saharan Africa to operate hotels under the leading InterContinental, Crowne Plaza and Holiday Inn brands.

The Southern Sun brand is synonymous with quality and style. An established and recognized brand, it adds credibility to the hotels and properties it endorses.

Through its alliances with the InterContinental Hotels Group and Accor, Southern Sun can offer its customers the assurance of global standards of service, comfort and quality - as well as the familiarity of recognized hotel brands.

About IDeaS - Integrated Decisions and Systems, Inc. (IDeaS) is the leading provider of pricing and revenue optimization solutions that deliver measurable revenue increases. IDeaS enterprise software solutions create compelling value: Guaranteed revenue increases, increased profit margins and enhanced asset valuations.

IDeaS primary market focus is the global hospitality industry. The Company's clients include some of the most-prestigious companies in the world, including InterContinental Hotels Group, Hyatt International, Hilton International, Mandarin Oriental Hotel Group, Shangri-La, Kempinski Hotels & Resorts, Conrad Hotels, Universal Orlando, The Venetian Resort Hotel Casino, Vail Resorts and Gaylord Entertainment properties, such as Gaylord Opryland.

Headquartered in Minneapolis, Minnesota, IDeaS maintains global technology, support and sales offices in North America, the United Kingdom, Europe, Australia and Asia. For more information, visit www.ideas.com or call +1 952 698 4200.

Contact
Star Bazella
Marketing Manager
Phone: +1 952 698 4200
Email: star.bazella@ideas.com

Organization
IDeaS a SAS company
https://ideas.com
8500 Normandale Lake Boulevard, Suite 1200
USA - Minneapolis, MN 55437
Phone: (952) 698-4200
Email: info@ideas.com