Hotel Technology Next Generation

MINNEAPOLIS, MN | IDeaS, the leading provider of hospitality revenue optimization solutions and one of the industry’s fastest growing technology companies, announced the completion of its estate-wide deployment at Travelodge, the UK’s No.1 low-cost hotel brand.

An industry first in both size and speed of the implementation, the Travelodge deployment included all 240 hotels representing more than 14,000 rooms. The rollout was made even more impressive by being completed in 90 days, beating the original implementation schedule of 100 days.

Prior to estate-wide deployment, Travelodge conducted a proof-of-concept pilot program that focused on whether a large budget hotel sector group could successfully and economically adopt revenue management. “In our pilot, we were able to prove conclusively that IDeaS would work in the Travelodge environment and deliver results,” said Grant Hearn, Travelodge CEO. “IDeaS ability to then take it a step further and complete the installation seamlessly and ahead of schedule exceeded our high expectations. The IDeaS product has already been shown to have a significant impact on shoulder night occupancies”

The success and speed of this implementation represents a sea change for the hospitality industry by showcasing an easy, quick and cost-effective way to deploy global revenue optimization estate-wide which can quickly deliver results to top line revenues and bottom line profits.

“IDeaS is delivering on its stated mission to deliver world-class revenue management solutions to any hotelier. Historically revenue management has been understood to bring genuine results to larger scale 4 and 5 star properties. Now with the IDeaS ASP solution we can guarantee the same results for hotels that serve the economy sector including many of the larger hotel chains,” said Ed Booth President and CEO of IDeaS.

About Travelodge UK - Travelodge is the UK’s No.1 low-cost hotel brand, with over 240 hotels nationwide accounting for more than 14,000 guestrooms. For additional information on Travelodge locations please visit the website at http://www.travelodgeuk.com.

About IDeaS - Integrated Decisions and Systems, Inc. (IDeaS) is the leading provider of pricing and revenue optimization solutions that deliver measurable revenue increases. IDeaS enterprise software solutions create compelling value: Guaranteed revenue increases, increased profit margins and enhanced asset valuations.

IDeaS primary market focus is the global hospitality industry. The Company’s clients include some of the most-prestigious companies in the world, including InterContinental Hotels Group, Hyatt International, Hilton International, Mandarin Oriental Hotel Group, Shangri-La, Kempinski Hotels & Resorts, Conrad Hotels, Universal Orlando, The Venetian Resort Hotel Casino, Vail Resorts and Gaylord Entertainment properties, such as Gaylord Opryland.

Headquartered in Minneapolis, Minnesota, IDeaS maintains global technology, support and sales offices in North America, the United Kingdom, Europe, Australia and Asia. For more information, visit www.ideas.com or call +1 952 698 4200.

Contact
Star Bazella
Marketing Manager
Phone: +1 952 698 4200
Email: star.bazella@ideas.com

Organization
IDeaS a SAS company
https://ideas.com
8500 Normandale Lake Boulevard, Suite 1200
USA - Minneapolis, MN 55437
Phone: (952) 698-4200
Email: info@ideas.com