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IDeaS Revenue Optimization Solution to be installed at Taj Mahal Palace and Towers Mumbai
India Based Taj Hotels Group Selects IDeaS Revenue Optimization Solution
1 March 2004

MINNEAPOLIS, MN - IDeaS, the leading provider of hospitality revenue optimization solutions and one of America's fastest growing technology companies, announced today that the Taj Group of Hotels has selected IDeaS Revenue Optimization Solution for their flagship property Taj Mahal Palace and Towers located in Mumbai, India.

"After carefully examining all the available revenue optimization solutions in the marketplace, we concluded that IDeaS was the best solution for our hotels," commented Mr. Prakash Shukla, Senior Vice President of Technology and Chief Information Officer, Indian Hotels Company. "From their unparalleled support to their ability to forecast and optimize both group and transient business, IDeaS delivers a complete revenue optimization package. I anticipate tremendous results from the installation of IDeaS in the Taj Mahal Palace and Towers and our maximized revenue will have favorable results on our profitability as well as our market position in Mumbai."

Taj Hotels Group has long been the leader in the Indian hospitality market at implementing innovative technology solutions into their hotels. When the decision to incorporate revenue optimization software into their more than 60 properties was made, they completed an exhaustive due diligence prior to selecting IDeaS as its Revenue Optimization partner. Taj Hotels Group selected their flagship property, the Taj Mahal Palace and Towers, member of The Leading Hotels of the World, to pilot IDeaS Revenue Optimization Solution and anticipate a rollout to additional properties in the near future.

"IDeaS has many strong ties to India and as a result we have had an immense desire to break into the Indian hospitality market with our Revenue Optimization Solution," commented Vidya Kant (VK) Kala, IDeaS Vice President and Managing Director of IDeaS India Operations. "The selection of IDeaS by Taj Hotels Group, the best-known hotel chain in India, heralds the era of state of the art revenue optimization in the Indian hospitality marketplace."

About Indian Hotels Company - The Taj Group's first hotel, The Taj Mahal Palace & Tower, Mumbai was created by Mr. Jamshetji Nusserwanji Tata, and opened on December 16, 1903. This grand hotel is recognized worldwide and is a welcome sight to anyone who visits the city.

The Taj has had a significant innings spanning the last three decades both in India and overseas and has established itself as the premier hospitality body in this country. Indeed the Taj Group of Hotels has spanned the length and breadth of the country, gracing important industrial towns and cities, beautiful beaches, hill stations, historical and pilgrim centers and wildlife destinations. Over the years, the Taj Group has won international acclaim for its quality hotels and its excellence in business facilities, services, cuisine and interiors. The Taj Group's operations covers over 60 hotels in India and abroad, and encompass a number of brands across various price segments. The Company has a dominant position in most areas it is present in. Providing world-class personalized service to guests while authentically reproducing the traditions and heritage of India has made the "TAJ" brand a symbol of luxury and service the world over. The Taj Group of Hotels is grouped into strategic business units to get consistency across the different units in the same brand and standardize the product and service across the brands, making them distinct and identifiable. These brands have been classified as Luxury, Business and Leisure

About IDeaS - Integrated Decisions and Systems, Inc. (IDeaS) is the leading provider of pricing and revenue optimization solutions that deliver measurable revenue increases. IDeaS enterprise software solutions create compelling value: Guaranteed revenue increases, increased profit margins and enhanced asset valuations.

IDeaS primary market focus is the global hospitality industry. The Company's clients include some of the most-prestigious companies in the world, including InterContinental Hotels Group, Hyatt International, Hilton International, Mandarin Oriental Hotel Group, Shangri-La, Kempinski Hotels & Resorts, Conrad Hotels, Universal Orlando, The Venetian Resort Hotel Casino, Vail Resorts and Gaylord Entertainment properties, such as Gaylord Opryland.

Headquartered in Minneapolis, Minnesota, IDeaS maintains global technology, support and sales offices in North America, the United Kingdom, Europe, Australia and Asia. For more information, visit or call +1 952 698 4200.

Contact
Sara Lefrooth
Phone: 952-698-4200
Fax: 952-698-4299
Email: slefrooth@ideas.com

Organization
IDeaS a SAS company
https://ideas.com
8500 Normandale Lake Boulevard, Suite 1200
USA - Minneapolis, MN 55437
Phone: (952) 698-4200
Email: info@ideas.com

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