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Travelodge UK Board Approves Estate-wide Rollout of IDeaS Revenue Optimization Solution
IDeaS Delivers Powerful, Cost Effective Revenue Optimization to the Budget Sector23 February 2004
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MINNEAPOLIS, IDeaS, the leading provider of hospitality revenue optimization solutions and one of America's fastest growing technology companies, announced today an agreement with Travelodge UK to rollout IDeaS Revenue Optimization Solution to their entire estate currently numbering at 240 lodges with over 14,000 guestrooms. The immediate rollout of IDeaS V5 to the Travelodge estate was approved by Travelodge's Board of Directors, Friday, January 23, 2004. A team of corporate revenue managers will oversee the estate's revenue optimization program centrally from Travelodge's headquarters. The rollout is expected to be complete in the next 100 days.
The proof-of-concept pilot program conducted by Travelodge UK incorporated a rigorous and systematic evaluation process. According to Grant Hearn, Travelodge CEO, "We started this project to understand whether or not a large budget sector group like ourselves could successfully and economically adopt automated revenue management. The pilot project conclusively demonstrated that IDeaS works in the Travelodge environment and delivers results. We also confirmed that IDeaS has the track record, technology and commitment to listen and respond creatively to our needs. This makes IDeaS an ideal long term partner."
"The spirit of IDeaS as a business partner was visible from the start," Simon Gregory, Sales & Marketing Director, Travelodge UK. "IDeaS worked closely with our central reservation system provider, Pegasus Solutions, to easily and rapidly deliver a seamless, fully-automated two-way integration. We were also impressed that IDeaS actively sought our input on usability, features and functionality and they were able to respond to our needs and deliver product enhancements during the course of the pilot. We have gained an enthusiastic partner and a world-class product to enhance our corporate and hotel revenue objectives."
Ed Booth, CEO of IDeaS Revenue Optimization, added, "It has been great working with the Travelodge team and partnering with Pegasus Solutions. This program demonstrates conclusively that automated revenue optimization is a powerful and cost effective business tool for the budget sector. We are extremely proud to be the first to demonstrate this new reality using our web services based Version 5 product suite."
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About Travelodge UK - Travelodge is the leading brand within the lodge sector in the UK and Ireland with over 240 lodges nationwide, accounting for more than 14,000 guestrooms. In February 2003, Travelodge was acquired by Permira Investment Fund, which has ambitious plans for Travelodge.
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About IDeaS - Integrated Decisions and Systems, Inc. (IDeaS) is the leading provider of pricing and revenue optimization solutions that deliver measurable revenue increases. IDeaS enterprise software solutions create compelling value: Guaranteed revenue increases, increased profit margins and enhanced asset valuations.
IDeaS primary market focus is the global hospitality industry. The Company's clients include some of the most-prestigious companies in the world, including InterContinental Hotels Group, Hyatt International, Hilton International, Mandarin Oriental Hotel Group, Shangri-La, Kempinski Hotels & Resorts, Conrad Hotels, Universal Orlando, The Venetian Resort Hotel Casino, Vail Resorts and Gaylord Entertainment properties, such as Gaylord Opryland.
Headquartered in Minneapolis, Minnesota, IDeaS maintains global technology, support and sales offices in North America, the United Kingdom, Europe, Australia and Asia. For more information, visit or call +1 952 698 4200.
Contact
Sara Lefrooth
Phone: 952-698-4200
Fax: 952-698-4299
Email: slefrooth@ideas.com
Organization
IDeaS a SAS company
https://ideas.com
8500 Normandale Lake Boulevard, Suite 1200
USA
- Minneapolis, MN 55437
Phone: (952) 698-4200
Email: info@ideas.com
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